{"id":32902,"date":"2019-11-28T09:12:34","date_gmt":"2019-11-28T08:12:34","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/snickersgate\/"},"modified":"2026-08-05T19:47:50","modified_gmt":"2026-08-05T17:47:50","slug":"snickersgate","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/snickersgate\/","title":{"rendered":"Snickers trolley consumers with a brilliant marketing campaign: #SnickersGate"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-15904 size-full\" title=\"#SnickersGate\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2019\/11\/snickersgate-01.jpg\" alt=\"#SnickersGate\" width=\"750\" height=\"350\" \/><\/p>\n<h2 style=\"text-align: center;\">Snickers exchanges his chocolates for Bounty and says nothing to his followers with #SnickersGate<\/h2>\n<p>The <strong>chocolate brand Snickers<\/strong> has carried out a brilliant marketing campaign trolling its customers. And the product, owned by the multinational <strong>Mars<\/strong> has been modified by a <strong>Bounty,<\/strong> the same form of chocolate but filled with coconut.<\/p>\n<p>The innovative thing is that the brand decided <strong>not to make statements during the next 24 hours<\/strong> and thus let consumers talk. The answer was a massive wave of angry consumers who talked about the brand without understanding what was happening.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/c0YkUcT_nf0\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>#SnickersGate<\/strong> has been the title that Snickers has called the marketing campaign. The brand has decided to take its slogan &#8220;It&#8217;s not you when you&#8217;re hungry&#8221; and cheat its consumers for 24 hours. The surprise when opening the chocolates was such that the hashtag #SnickersGate went viral in a few hours. Thousands of angry consumers and many others laughing at the brand for such a mistake in production.<\/p>\n<p>The brand allowed consumers to talk about it all day, generating a debate around the brand on social networks. It wasn&#8217;t until the next day that the brand released the video explaining all the misunderstanding with the Snickers and Bounty chocolates.<\/p>\n<p>An original and brilliant marketing campaign devised by the <strong>CLMBBDO<\/strong> agency in the UK.<\/p>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/snickers-trolea-a-sus-clientes-poniendo-un-bounty-en-el-interior-de-sus-chocolatinas\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Directo<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snickers exchanges his chocolates for Bounty and says nothing to his followers with #SnickersGate The chocolate brand Snickers has carried out a brilliant marketing campaign trolling its customers. And the product, owned by the multinational Mars has been modified by a Bounty, the same form of chocolate but filled with coconut. The innovative thing is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,1240],"tags":[],"class_list":["post-32902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-viral-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32902"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32902\/revisions"}],"predecessor-version":[{"id":32904,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32902\/revisions\/32904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36567"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}