{"id":32920,"date":"2019-10-15T07:00:15","date_gmt":"2019-10-15T05:00:15","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/best-bmw-commercials\/"},"modified":"2026-08-05T19:48:00","modified_gmt":"2026-08-05T17:48:00","slug":"best-bmw-commercials","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/","title":{"rendered":"The Best BMW Commercials"},"content":{"rendered":"<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-21939\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2021\/10\/best-bmw-commercials.jpg\" alt=\"\" width=\"1200\" height=\"675\" title=\"\"><\/h1>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"We_analyze_the_five_best_commercials_of_BMW\"><\/span>We analyze the five best commercials of BMW<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#We_analyze_the_five_best_commercials_of_BMW\" >We analyze the five best commercials of BMW<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#BMW_M5\" >BMW M5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#Stravinsky\" >Stravinsky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#Look_at_you\" >Look at you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#Be_Water_My_Friend\" >Be Water My Friend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#You_like_driving\" >You like driving?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#Related_The_Best_Volkswagen_Commercials\" >Related: The Best Volkswagen Commercials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-bmw-commercials\/#Related_The_Best_Audi_Commercials\" >Related: The Best Audi Commercials<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: left;\">Behind the acronym<strong> &#8220;Bayerische Motor Werke&#8221;<\/strong> lies the German car manufacturer <strong>BMW.<\/strong> A lot has changed the &#8220;Bavarian Motor Factory&#8221; since in 1919 was dedicated to manufacturing engines for German aircraft for World War I to become a car manufacturer.<\/p>\n<p><strong>BMW<\/strong> is one of the most acclaimed brand in the automotive sector. It&#8217;s one of the most passions and desires generated and its models are coveted by millions of people around the world. BMW has positioned itself as the most passionate, admired and desired premium brand. In his day we made an article about the <a href=\"https:\/\/www.esloganmagazine.com\/logo-de-bmw-historia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>origin and history of the BMW logo <\/strong><\/a>that we highly recommend.<\/p>\n<p>German mark has managed to find its own way and style when creating its cars. A path that has been perfectly reflected in his way of understanding and advertising. A differentiated style and in which <strong>Toni Segarra,<\/strong> one of the great creatives of our country, has played an essential role.<\/p>\n<p>Today we are going to review the living history of advertising. Today we are going to analyze the five best commercials of BMW.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"BMW_M5\"><\/span>BMW M5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/M5bvEEzg5GU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>BMW M5<\/strong> stood out in its time for being the <strong>fastest car on the market<\/strong>. Its 394 horsepower stood out above the rest. Only the <strong>AMG E55 Mercedes-Benz model<\/strong> dared to shade it. Proud of their model, they made an advertising campaign with a test rocket in an Arizona desert by way of comparison. The end surprised many and made it clear that BMW wanted to stand out above the rest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stravinsky\"><\/span>Stravinsky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bkTnt6KmxEY\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>BMW&#8217;s commercial to present its 520d model was titled &#8220;If something can be done better, let&#8217;s do it better&#8221; but it was better known as &#8220;The Stravinsky Commercial&#8221; among users. And it is that the popular Russian composer was the star protagonist of this advertising campaign. Here, BMW continued with the resource to use archive images for its ads, which worked so well with the popular &#8220;Be Water My Friend&#8221; by Bruce Lee. In the commercial we see<strong> Stravinsky<\/strong> in a constant effort to perfect his pieces, although technically, they were perfect.<\/p>\n<div id=\"42933-34\"><script src=\"\/\/ads.themoneytizer.com\/s\/gen.js?type=34\"><\/script><script src=\"\/\/ads.themoneytizer.com\/s\/requestform.js?siteId=42933&amp;formatId=34\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Look_at_you\"><\/span>Look at you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QNpKQXX2P5c\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>One of the <strong>three best advertising ads of BMW.<\/strong> In 2002, the German brand launched an ad in our country that, in a minute strips all our feelings we feel every time we see a BMW. An ad that ignores car technology and focuses on the feelings we feel every time we drive a car.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Water_My_Friend\"><\/span>Be Water My Friend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Q6Hvhg1uhpI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>What to say about this ad, one of the most remembered by all consumers worldwide. It is part of the magical era in which Toni Segarra and his team <strong>redefined BMW&#8217;s communication<\/strong> and also the way to understand advertising for the rest of the brands. And it is that to <strong>announce the BMW X3 SUV<\/strong>, they recovered an interview with Bruce Lee where he talked about merging with the elements. A definitive concept to announce the characteristics of the German SUV, capable of adapting to all types of terrain.<\/p>\n<p>The fusion of that concept, the philosophy of Bruce Lee and the brilliant montage made this one of the best commercials in history. The numbers speak for themselves: the increase in brand <strong>grew by 20% in notoriety<\/strong> and <strong>73% more sales were made<\/strong> compared to the same period of the previous year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_like_driving\"><\/span>You like driving?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KQEhVT09Em0\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The<strong> Bruce Lee ad<\/strong> would be the best ad in the history of any advertising brand in the market. But it is that BMW launched what is probably <strong>the best ad in history.<\/strong> Made by <strong>SCPF agency<\/strong> and the producer MJZ. An idea by Toni Segarra, the commercial changed the philosophy of the brand and the slogan remained into the consumers.<\/p>\n<p>It was the first time that a car brand ignored the technical characteristics of the vehicle with respect to the competition to appeal to the emotions and feelings we have when driving on the road. Feelings that invite us to free ourselves and flow with the wind. The &#8220;You like driving&#8221; commercial was awarded as the best commercial of the last 25 years. And of course, it is <strong>the best advertising ad for BMW.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_The_Best_Volkswagen_Commercials\"><\/span>Related: The Best Volkswagen Commercials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/best-volkswagen-commercials\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-21937 size-full\" title=\"The Five Best Volkswagen Commercials\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2021\/10\/best-volkwsagen-commercials.jpg\" alt=\"The Five Best Volkswagen Commercials\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;medium&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/best-volkswagen-commercials\/&#8221; icon=&#8221;&#8221; target=&#8221;true&#8221; nofollow=&#8221;false&#8221;]<strong>The Best Volkswagen Commercials<\/strong>[\/button]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_The_Best_Audi_Commercials\"><\/span>Related: The Best Audi Commercials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/best-audi-commercials-of-all-time\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-21935 size-full\" title=\"Best Audi Commercials\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2021\/10\/best-audi-commercials.jpg\" alt=\"Best Audi Commercials\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;medium&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/best-audi-commercials-of-all-time\/&#8221; icon=&#8221;&#8221; target=&#8221;true&#8221; nofollow=&#8221;false&#8221;]<strong>The Best Audi Commercials<\/strong>[\/button]<\/p>\n<p><strong>Links<\/strong>\u00a0| <a href=\"https:\/\/es.wikipedia.org\/wiki\/BMW\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia<\/a>, <a href=\"https:\/\/www.diariomotor.com\/2015\/07\/01\/anuncios-coches-marcados\/\" target=\"_blank\" rel=\"noopener noreferrer\">Diario Motor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We analyze the five best commercials of BMW Behind the acronym &#8220;Bayerische Motor Werke&#8221; lies the German car manufacturer BMW. A lot has changed the &#8220;Bavarian Motor Factory&#8221; since in 1919 was dedicated to manufacturing engines for German aircraft for World War I to become a car manufacturer. BMW is one of the most acclaimed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1272,1268,1237,189,200],"tags":[202],"class_list":["post-32920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-bmw-commercials","category-best-car-commercials","category-best-tv-commercials","category-reports","category-the-best-commercials-of","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32920"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32920\/revisions"}],"predecessor-version":[{"id":32922,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32920\/revisions\/32922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36593"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}