{"id":32938,"date":"2020-02-11T20:52:55","date_gmt":"2020-02-11T19:52:55","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/story-of-starbucks-trans-boy\/"},"modified":"2026-08-05T19:48:05","modified_gmt":"2026-08-05T17:48:05","slug":"story-of-starbucks-trans-boy","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/story-of-starbucks-trans-boy\/","title":{"rendered":"The Starbucks story of a trans boy wins the Channel 4 award"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-16300 size-full\" title=\"Historia de Starbucks | Every name's a story\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/02\/anuncio-starbucks-trans-03.jpg\" alt=\"Historia de Starbucks | Every name's a story\" width=\"830\" height=\"400\" \/><\/p>\n<h2 class=\"title style-scope ytd-video-primary-info-renderer\" style=\"text-align: center;\">&#8220;Every name\u2019s a story\u201d is the Starbucks story that won the Channel 4 award<\/h2>\n<p>The brands are increasingly embracing the <strong>LGTBI collective<\/strong> in a natural way. We&#8217;ve seen stories like <a href=\"https:\/\/youtu.be\/rbraLKi5c1A\" target=\"_blank\" rel=\"noopener noreferrer\">Sprite and his &#8220;No est\u00e1s solx&#8221;<\/a> or <a href=\"https:\/\/www.esloganmagazine.com\/kodak-tv-advertising-understanding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kodak&#8217;s emotional story &#8220;Understanding&#8221;<\/a> between a teenager and his father. Now it&#8217;s <strong>Starbucks<\/strong>&#8216; turn that has won the Channel 4 award with its <strong>&#8220;Every name&#8217;s a story&#8221;<\/strong> campaign starring a trans boy.<\/p>\n<p>The <strong>story of Starbucks<\/strong> has been the winner of the contest held every year by the <strong>Channel 4 Diversity Fund,<\/strong> an initiative that rewards free advertising spaces worth a <strong>million pounds to advertising campaigns<\/strong> that support diversity.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lhh_DMAuXwM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This is the case of <strong>&#8220;Every name&#8217;s a story&#8221;<\/strong> that tells us the story of <strong>James<\/strong>, a boy who is making his way in the transition process. He tries to leave his past behind while everyone keeps calling him by his name: <strong>Jemma.<\/strong> But the process is difficult since his name appears everywhere: In the packages he receives, in the doctor&#8217;s office or in his family.<\/p>\n<p>The commercial takes us to the moment when Jemma decides to take the step to use her new name, and she does it in a Starbucks, where she can put the name she wants in the personalized glass.<\/p>\n<p>The <strong>Starbucks commercial<\/strong> has been devised by the advertising agency Iris and the campaign has been applauded by various associations of the LGTBIQ + collective.<\/p>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/lacriaturacreativa.com\/2020\/02\/05\/este-anuncio-de-starbucks-protagonizado-por-un-chico-trans-esta-emocionando-a-todo-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Criatura Creativa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Every name\u2019s a story\u201d is the Starbucks story that won the Channel 4 award The brands are increasingly embracing the LGTBI collective in a natural way. We&#8217;ve seen stories like Sprite and his &#8220;No est\u00e1s solx&#8221; or Kodak&#8217;s emotional story &#8220;Understanding&#8221; between a teenager and his father. Now it&#8217;s Starbucks&#8216; turn that has won the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,198,1237,1240],"tags":[201,757,202],"class_list":["post-32938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-emotional-advertising","category-best-tv-commercials","category-viral-advertising","tag-advertising","tag-starbucks","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32938"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32938\/revisions"}],"predecessor-version":[{"id":32940,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32938\/revisions\/32940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36551"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}