{"id":32947,"date":"2020-02-19T21:00:28","date_gmt":"2020-02-19T20:00:28","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-campaign-open\/"},"modified":"2026-08-05T19:48:08","modified_gmt":"2026-08-05T17:48:08","slug":"coca-cola-campaign-open","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-campaign-open\/","title":{"rendered":"The Coca-Cola campaign that invites us to reflect: &#8220;Open&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-16347 size-full\" title=\"Campa\u00f1a de Coca-Cola |\u00a0Open\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/02\/anuncio-de-coca-cola-open-01.jpg\" alt=\"Campa\u00f1a de Coca-Cola |\u00a0Open\" width=\"830\" height=\"400\" \/><\/p>\n<h2 style=\"text-align: center;\">The new Coca-Cola campaign invites us to reflect and promote union<\/h2>\n<p><strong>Coca-Cola<\/strong> is always a brand that has always been encouraging the population. He is the &#8220;coach&#8221; of consumers, that brand that tells us that everything is worth it. It is a brand that whenever there has been a crisis, has launched a campaign of encouragement. We all remember that fantastic <strong>&#8220;Reasons for believing in a better world&#8221;<\/strong> that we place in the n.2 position of the <a href=\"https:\/\/www.esloganmagazine.com\/best-advertising-ads-for-coca-cola\/\" target=\"_blank\" rel=\"noopener noreferrer\">best Coca-Cola ads.<\/a> Or <a href=\"https:\/\/www.esloganmagazine.com\/anuncio-de-coca-cola-te-toco-nacer-aca\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Te toc\u00f3 nacer ac\u00e1&#8221;<\/a> that wanted to lift the spirits of the Argentine country.<\/p>\n<p>Now, at a time where trolls, negative comments, discussions and Trump are on the internet, the brand has wanted to put a point of sanity. For this, it has launched a global campaign that invites us to reflect on everything we are doing.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UXAe8S4rSoY\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Open&#8221; is the Coca-Cola campaign<\/strong> created by the <strong>Wieden + Kennedy London<\/strong> agency. One of the peculiarities is that you could only see if you scanned a barcode in the limited edition cans that the brand had launched for the occasion.<\/p>\n<p>The ad wants us to avoid discussing everything and accept that sometimes we are not right. <strong>&#8220;What if I am the one who is wrong?&#8221;<\/strong> It is the final campaign motto to raise consumer awareness that sometimes, giving in may be better for everyone.<\/p>\n<p>One of the known faces of the spot is the actress <strong>Natasha Lyonne<\/strong>, protagonist of the series &#8220;Orange is the New Black&#8221; and that makes it clear that &#8220;Everything is better when we are open&#8221;.<\/p>\n<p>Via | <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/coca-cola-lanza-al-mundo-su-campana-global-con-la-que-invita-a-la-reflexion\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Directo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Coca-Cola campaign invites us to reflect and promote union Coca-Cola is always a brand that has always been encouraging the population. He is the &#8220;coach&#8221; of consumers, that brand that tells us that everything is worth it. It is a brand that whenever there has been a crisis, has launched a campaign of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237,1252],"tags":[201],"class_list":["post-32947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-tv-commercials","category-the-best-coca-cola-commercials","tag-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32947"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32947\/revisions"}],"predecessor-version":[{"id":32949,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32947\/revisions\/32949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36547"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}