{"id":32959,"date":"2020-03-04T12:50:56","date_gmt":"2020-03-04T11:50:56","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/volvo-trucks-commercial-the-tower\/"},"modified":"2026-08-05T19:48:18","modified_gmt":"2026-08-05T17:48:18","slug":"volvo-trucks-commercial-the-tower","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/volvo-trucks-commercial-the-tower\/","title":{"rendered":"The spectacular Volvo Trucks commercial: &#8220;The Tower&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-16474 size-full\" title=\"Anuncio de Volvo Trucks | The Tower\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/03\/anuncio-volvo-trucks-the-tower-03.jpg\" alt=\"Anuncio de Volvo Trucks | The Tower\" width=\"830\" height=\"400\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_Volvo_Trucks_commercial_bets_on_spectacularity_with_%E2%80%9CThe_Tower%E2%80%9D_where_it_stacks_all_the_trucks_of_the_brand\"><\/span>The Volvo Trucks commercial bets on spectacularity with &#8220;The Tower&#8221;, where it stacks all the trucks of the brand.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/volvo-trucks-commercial-the-tower\/#The_Volvo_Trucks_commercial_bets_on_spectacularity_with_%E2%80%9CThe_Tower%E2%80%9D_where_it_stacks_all_the_trucks_of_the_brand\" >The Volvo Trucks commercial bets on spectacularity with &#8220;The Tower&#8221;, where it stacks all the trucks of the brand.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/volvo-trucks-commercial-the-tower\/#The_Tower_%E2%80%93_Behind_the_scenes\" >The Tower &#8211; Behind the scenes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Volvo Trucks advertising campaigns<\/strong> are undoubtedly the best that the brand has brought to creativity. They are usually spectacular ads with a very high technical difficulty, all shot without any subsequent addition.<\/p>\n<p>And of course, remember that memorable <a href=\"https:\/\/www.esloganmagazine.com\/el-espectacular-spot-de-van-damme-con-volvo\/\" target=\"_blank\" rel=\"noopener\">commercial of Volvo Trucks with Van Damme<\/a> and his <strong>&#8220;Epic Split&#8221;<\/strong> that was crowned as the <a href=\"https:\/\/www.esloganmagazine.com\/best-commercials-of-the-decade\/\" target=\"_blank\" rel=\"noopener noreferrer\">second best commercial of the decade<\/a> in our special. Well, Volvo has done it again and delights us with a spectacular advertisement where to stack all the trucks of the brand to form a tower.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RiNA-SMgBO8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/c\/EsloganMagazine?sub_confirmation=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-16410 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/\/2020\/02\/subscribe-to-our-channel.png\" alt=\"Subscribe to our YouTube Channel\" width=\"830\" height=\"120\" title=\"\"><\/a><\/p>\n<p><strong>&#8220;The Tower&#8221;<\/strong> is the Volvo Trucks commercial to present the new models of the Swedish brand. Yes, in the plural. And is that Volvo has launched four new truck models, a milestone in the automotive industry. To announce it has to decide to place them on top of each other.<\/p>\n<p><strong>The Volvo truck tower is 15 meters high and weighs 58 tons.<\/strong> To prove that it is real, the same president of the company, <strong>Roger Alm<\/strong> has climbed on top of the tower to present to the world this madness of announcement.<\/p>\n<p>The Volvo Trucks ad was filmed at the end of 2019 on the outskirts of Gothenburg, Sweden. Four new truck models were introduced, <strong>the Volvo FH, the Volvo FH16, the Volvo FM and the Volvo FMX.<\/strong> It took a month for the engineering team to design and build a tower that was capable of moving. According to the brand: <em>&#8220;It was possible thanks to the Volvo FMX and its new 38-ton bogie capable of transporting the weight of others. Constant speed and heading was achieved thanks to the Volvo Dynamic Direction.&#8221;<\/em><\/p>\n<p>The brand stressed that both the tower and the visual effects are real. According to Roger Alm: <em>&#8220;This is our biggest launch in Volvo Trucks. These vehicles will have a great impact on the profitability of our customers, as well as their ability to compete and attract both businesses and the best drivers.&#8221;<\/em>\u00a0 We leave you with the <strong>making of the advertising campaign of Volvo: The Tower.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Tower_%E2%80%93_Behind_the_scenes\"><\/span>The Tower &#8211; Behind the scenes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/adoNujzuHn0\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Volvo Trucks commercial bets on spectacularity with &#8220;The Tower&#8221;, where it stacks all the trucks of the brand. Volvo Trucks advertising campaigns are undoubtedly the best that the brand has brought to creativity. They are usually spectacular ads with a very high technical difficulty, all shot without any subsequent addition. And of course, remember [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237,1286],"tags":[202,915],"class_list":["post-32959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-tv-commercials","category-best-volvo-commercials","tag-tv-ads","tag-volvo-trucks"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32959"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32959\/revisions"}],"predecessor-version":[{"id":32961,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32959\/revisions\/32961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36541"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}