{"id":33085,"date":"2020-10-19T08:14:30","date_gmt":"2020-10-19T06:14:30","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/kit-kat-da-un-descanso-a-su-eslogan\/"},"modified":"2026-08-05T19:49:12","modified_gmt":"2026-08-05T17:49:12","slug":"kit-kat-da-un-descanso-a-su-eslogan","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/kit-kat-da-un-descanso-a-su-eslogan\/","title":{"rendered":"Kit Kat gives her slogan a break for the brand&#8217;s 85th anniversary"},"content":{"rendered":"<h2><img decoding=\"async\" class=\"alignnone wp-image-17632 size-full\" title=\"Kit Kat da un descanso a su eslogan\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/10\/kit-kat-da-un-descanso-a-su-eslogan-01.jpg\" alt=\"Kit Kat da un descanso a su eslogan\" width=\"800\" height=\"419\" \/><\/h2>\n<h2 style=\"text-align: center;\">Kit Kat takes a break from its slogan &#8220;Have a Break, have a Kit Kat&#8221; for the 85th anniversary of the brand.<\/h2>\n<p>Kit Kat&#8217;s slogan is one of the oldest in the history of advertising. At the telling advertising agency we did a special report on <a href=\"https:\/\/www.esloganmagazine.com\/history-of-kit-kat-slogan-have-a-break\/\" target=\"_blank\" rel=\"noopener noreferrer\">the origin of the Kit Kat slogan.<\/a> The chocolate bar created by the Rowentree company in the 20s in York is one of the most popular in the world thanks to its slogan.<\/p>\n<p>Now, for the<strong> 85th anniversary of the brand,<\/strong> they want to take a break from their slogan to propose an alternative one.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rR5EiVTIliw\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The brand will ask fans for help, who will have 10 days to come up with an alternative slogan with a similar structure and sound. Under the hashtag <strong>#ABreakForHaveABreak,<\/strong> the <strong>Wunderman Thompson agency<\/strong> will help us with an automatic slogan generator.<\/p>\n<p>The winning slogan will be chosen by the president of the agency <strong>Jeremy Bullmore<\/strong>, who has been with the agency since 1954. The winner will see his slogan reflected 85 hours on the brand and will earn a rest of another 85 hours in a luxury hotel for two people.<\/p>\n<p>If you want to know more about why Kit Kat is giving her catchphrase a break, don&#8217;t miss the fantastic report we did on the <a href=\"https:\/\/www.esloganmagazine.com\/history-of-kit-kat-slogan-have-a-break\/\" target=\"_blank\" rel=\"noopener noreferrer\">history of the Kit Kat slogan.<\/a><\/p>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/history-of-kit-kat-slogan-have-a-break\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16895\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/05\/story-of-kit-kat-slogan-have-a-break.jpg\" alt=\"Story of Kit Kat slogan\" width=\"800\" height=\"419\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-33zex4-9efba484826a7463fd889a705cb74b63-wrap avia-button-left  avia-builder-el-0  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33zex4-9efba484826a7463fd889a705cb74b63\">\n#top #wrap_all .avia-button.av-33zex4-9efba484826a7463fd889a705cb74b63{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-33zex4-9efba484826a7463fd889a705cb74b63 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-33zex4-9efba484826a7463fd889a705cb74b63 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;History of Kit Kat slogan &lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>History of Kit Kat slogan <\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kit Kat takes a break from its slogan &#8220;Have a Break, have a Kit Kat&#8221; for the 85th anniversary of the brand. Kit Kat&#8217;s slogan is one of the oldest in the history of advertising. At the telling advertising agency we did a special report on the origin of the Kit Kat slogan. The chocolate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1247,73],"tags":[909,74],"class_list":["post-33085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-marketing-articles","category-marketing","tag-kit-kat","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33085"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33085\/revisions"}],"predecessor-version":[{"id":33087,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33085\/revisions\/33087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36487"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}