{"id":33091,"date":"2020-10-21T08:03:22","date_gmt":"2020-10-21T06:03:22","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mcdonalds-commercial-livre\/"},"modified":"2026-08-05T19:49:13","modified_gmt":"2026-08-05T17:49:13","slug":"mcdonalds-commercial-livre","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-commercial-livre\/","title":{"rendered":"The magical McDonald&#8217;s commercial that encourages us to read"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-17652 size-full\" title=\"Spot de McDonald's |\u00a0Livres\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/10\/anuncio-de-mcdonalds-libros-01.jpg\" alt=\"Spot de McDonald's |\u00a0Livres\" width=\"800\" height=\"419\" \/><\/p>\n<h2>The McDonald&#8217;s commercial is a magical story about reading and young children.<\/h2>\n<p>In France, <strong>McDonald&#8217;s<\/strong> has been <strong>giving books to children<\/strong> since 2015 for the purchase of a <strong>Happy Meal.<\/strong> At the beginning, the initiative had been taking place a few weeks a year, until they decided to go one step further.<\/p>\n<p>They decided to expand the campaign and extend it throughout the year. But they also gave the children a choice between a toy or a book. The reception was so good that they decided to renew the initiative year after year until today.<\/p>\n<p>In total they have distributed <strong>more than 60 million books<\/strong> during all this time, and to celebrate this milestone, they have made this sweet spot.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MfxrN_7uPxc\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The McDonald&#8217;s commercial is titled &#8220;Livres<\/strong>&#8221; and has been the work of the<strong> TBWAParis agency.<\/strong> In it we see how a mother and her daughter travel a river riding on a bed. On their way they discover endless stories, landscapes and incredible situations. A metaphor that reflects how intensely stories can be lived thanks to reading.<\/p>\n<p>An advertising campaign very different from what the American multinational has been accustoming us to; more focused on outdoor advertising and <a href=\"https:\/\/www.esloganmagazine.com\/kiss-between-burger-king-and-mcdonalds\/\" target=\"_blank\" rel=\"noopener\">viral advertising competing against Burger King.<\/a><\/p>\n<p><strong>Ver<\/strong> | <a href=\"https:\/\/youtu.be\/MfxrN_7uPxc\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The McDonald&#8217;s commercial is a magical story about reading and young children. In France, McDonald&#8217;s has been giving books to children since 2015 for the purchase of a Happy Meal. At the beginning, the initiative had been taking place a few weeks a year, until they decided to go one step further. They decided to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1253,1237,1239],"tags":[201,269],"class_list":["post-33091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-mcdonalds-commercials","category-best-tv-commercials","category-hidden-gems","tag-advertising","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33091"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33091\/revisions"}],"predecessor-version":[{"id":33093,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33091\/revisions\/33093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36485"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}