{"id":33106,"date":"2020-10-29T09:10:57","date_gmt":"2020-10-29T08:10:57","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/volvo-commercial-a-million-more\/"},"modified":"2026-08-05T19:49:19","modified_gmt":"2026-08-05T17:49:19","slug":"volvo-commercial-a-million-more","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/volvo-commercial-a-million-more\/","title":{"rendered":"The emotional Volvo commercial and the seat belt: &#8220;A Million More&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17708\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/10\/anuncio-de-volvo-a-million-more-01.jpg\" alt=\"\" width=\"800\" height=\"419\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Volvos_emotional_commercial_shows_its_proud_about_seatbelt_implementation\"><\/span>Volvo&#8217;s emotional commercial shows its proud about seatbelt implementation.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/volvo-commercial-a-million-more\/#Volvos_emotional_commercial_shows_its_proud_about_seatbelt_implementation\" >Volvo&#8217;s emotional commercial shows its proud about seatbelt implementation.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/volvo-commercial-a-million-more\/#Related_Best_Volvo_Trucks_commercials\" >Related: Best Volvo Trucks commercials<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The three-point belt was first implemented on a <strong>Volvo PV 444<\/strong> to minimize damage in accidents. The car also featured a laminated windshield and a body with an anti-impact structure.<\/p>\n<p>Immediately, the press and citizens threw their hands at their heads. A pressure very similar to the one that currently arises on compromised issues but without the existence of the internet.<\/p>\n<p>Now, the Swedish brand is taking heart from the decision it made in its day with <strong>&#8220;A Million More&#8221;<\/strong>, an emotional advertising campaign.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/r__E_xT9ijM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Volvo commercial<\/strong> has been created by the <strong>agency Forsman &amp; Bodenfors.<\/strong> It shows us several road accident survivors reading press excerpts from the past. These clippings include phrases such as &#8220;The seat belt is a violation of human rights&#8221; or that the belt was a &#8220;terrible idea&#8221;. Prestigious media such as the New York Times saw this element as a restriction on freedom.<\/p>\n<p>According to <strong>ClioMie Johnstone,<\/strong> Head of Brand Management at <strong>Volvo Cars:<\/strong> <em>&#8220;Safety has always been at the core of Volvo Cars, but it is common for some of our innovations to encounter resistance when they are first launched.&#8221;<\/em> And it is that thanks to the three-point seat belt, a <strong>million lives have been saved.<\/strong><\/p>\n<p>The next idea is to put cameras that detect drivers in a state of drowsiness and intoxication. All with the goal of saving a million more lives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_Best_Volvo_Trucks_commercials\"><\/span>Related: Best Volvo Trucks commercials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/best-commercials-of-volvo-trucks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-17709 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2020\/10\/anuncio-de-volvo-a-million-more-01.jpg\" alt=\"\" width=\"800\" height=\"419\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-33zex4-0a25e65a28b5be4b05c99e3033de40f9-wrap avia-button-left  avia-builder-el-0  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33zex4-0a25e65a28b5be4b05c99e3033de40f9\">\n#top #wrap_all .avia-button.av-33zex4-0a25e65a28b5be4b05c99e3033de40f9{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-33zex4-0a25e65a28b5be4b05c99e3033de40f9 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-33zex4-0a25e65a28b5be4b05c99e3033de40f9 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;See Best Volvo Trucks commercial&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>See Best Volvo Trucks commercial<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Volvo&#8217;s emotional commercial shows its proud about seatbelt implementation. The three-point belt was first implemented on a Volvo PV 444 to minimize damage in accidents. The car also featured a laminated windshield and a body with an anti-impact structure. Immediately, the press and citizens threw their hands at their heads. A pressure very similar to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,198,1237],"tags":[202,376],"class_list":["post-33106","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-emotional-advertising","category-best-tv-commercials","tag-tv-ads","tag-volvo"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33106"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33106\/revisions"}],"predecessor-version":[{"id":33108,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33106\/revisions\/33108"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}