{"id":33217,"date":"2021-02-22T09:05:13","date_gmt":"2021-02-22T08:05:13","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/news-mcdonalds-packaging\/"},"modified":"2026-08-05T19:50:00","modified_gmt":"2026-08-05T17:50:00","slug":"news-mcdonalds-packaging","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/news-mcdonalds-packaging\/","title":{"rendered":"The new McDonald&#8217;s packaging with minimalist illustrations"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19215\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/02\/mcdonalds-packaging-01.jpg\" alt=\"Nuevo Packaging de McDonald&#039;s\" width=\"800\" height=\"447\" title=\"\"><\/p>\n<h2 style=\"text-align: center;\">McDonald&#8217;s new packaging modernizes its line with emotionally cheerful minimalist illustrations.<\/h2>\n<p>If at the beginning of the year <a href=\"https:\/\/www.esloganmagazine.com\/burger-king-new-visual-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Burger King surprised everyone with a redesign of its brand<\/a> and packaging, now it is the turn of its competition: <strong>McDonald&#8217;s.<\/strong> We are entering 2021 and brands want to make a point and apart after the pandemic. This entails a new corporate image so that the change is more evident at all levels. Business and consumer.<\/p>\n<p>To make the change, the <strong>new McDonald&#8217;s packaging has been created by the branding agency Pearlfisher.<\/strong> They have carried out a facelift to the entire packaging system of the brand. The idea, <em>&#8220;generate a feeling of joy and happiness for the brand&#8221;<\/em> according to those responsible.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" width=\"830\" height=\"470\" src=\"https:\/\/www.youtube.com\/embed\/UQeHGfth0xU\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>And if the <strong>new McDonald&#8217;s packaging<\/strong> stands out for something, it is for its minimalist illustrations. The brand&#8217;s new visual frame is made with eye-catching illustrations to quickly highlight the product.<\/p>\n<p>According to <strong>Pearlfisher:<\/strong> <em>&#8220;The graphical representations of the menu show McDonald&#8217;s playful point. The graphs are easy to understand and drive product recognition wherever the order is placed in the world.&#8221;<\/em><\/p>\n<p>The working method has been to identify the unique element of each product in order to represent it in the packaging. So the new McDonald&#8217;s packaging contains unique, easily identifiable and emotionally joyful illustrations.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19219\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/02\/mcdonalds-packaging-02.jpg\" alt=\"McDonald&#039;s New Packaging\" width=\"800\" height=\"533\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19217\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/02\/mcdonalds-packaging-03.jpg\" alt=\"McDonald&#039;s New Packaging\" width=\"800\" height=\"450\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19221\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/02\/mcdonalds-packaging-04.jpg\" alt=\"McDonald&#039;s New Packaging\" width=\"800\" height=\"450\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19223\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/02\/mcdonalds-packaging-05.jpg\" alt=\"McDonald&#039;s New Packaging\" width=\"800\" height=\"447\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald&#8217;s. We are entering 2021 and brands want to make a point and apart after the pandemic. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1253,646,73],"tags":[480,74,269],"class_list":["post-33217","post","type-post","status-publish","format-standard","hentry","category-best-mcdonalds-commercials","category-branding","category-marketing","tag-branding","tag-marketing","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33217"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33217\/revisions"}],"predecessor-version":[{"id":33219,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33217\/revisions\/33219"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}