{"id":33244,"date":"2021-03-30T08:30:18","date_gmt":"2021-03-30T06:30:18","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/kfc-slogan-competition\/"},"modified":"2026-08-05T19:50:10","modified_gmt":"2026-08-05T17:50:10","slug":"kfc-slogan-competition","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/kfc-slogan-competition\/","title":{"rendered":"KFC uses those slogan of the competition during 48 hours"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-19934 size-full\" title=\"Eslogan KFC competencia\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/03\/eslogan-kfc-01.jpg\" alt=\"Eslogan KFC competencia\" width=\"800\" height=\"419\" \/><\/p>\n<h2 style=\"text-align: center;\">The KFC slogan remains unused, and that is why the brand has decided to use those of the competition.<\/h2>\n<p>For 64 years, the KFC slogan was<strong> &#8220;It&#8217;s finger lickin &#8216;good&#8221;,<\/strong> a slogan they stopped using in August 2020 to show their social responsibility in the face of the pandemic. The term <strong>&#8220;finger licking&#8221;<\/strong> was not very appropriate in an age where small individual acts were very important.<\/p>\n<p>Now they have taken advantage of this commercial break to <strong>borrow the slogans of other brands,<\/strong> to incorporate them into their advertising communications. Under the hashtag <strong>#UntilWeCanFingerLickAgain,<\/strong> the brand proposes an advertising game mentioning the competition.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FfaZXUlDq7M\" width=\"830\" height=\"460\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Slogans like <a href=\"https:\/\/en.esloganmagazine.com\/nike-logo-origins\/\" target=\"_blank\" rel=\"noopener\">&#8220;Just Do It&#8221; by Nike<\/a>,<a href=\"https:\/\/en.esloganmagazine.com\/best-coca-cola-commercials-of-the-decade\/\" target=\"_blank\" rel=\"noopener\"> &#8220;Taste the Feeling&#8221; by Coca-Cola<\/a> or <strong>&#8220;Give You Wings&#8221; by Red Bull<\/strong> are some of the proposals that accompany a bucket of wings from KFC. The brand, however, wants to make it clear from the beginning that it is only a game that <strong>will last 48 hours;<\/strong> thus trying to avoid possible lawsuits by the represented brands.<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Eish, our normal slogan should be back soon.<br \/>\nIn the meantime, we&#8217;re trying on some others for size &#x1f609;<br \/>\nPlease don\u2019t sue us &#x1f64f;&#x1f3fe; <a href=\"https:\/\/twitter.com\/RedBullZA?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@RedBullZA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UntilWeCanFingerLickAgain?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#UntilWeCanFingerLickAgain<\/a> <a href=\"https:\/\/t.co\/9ga8Lk5kAv\">pic.twitter.com\/9ga8Lk5kAv<\/a><\/p>\n<p>\u2014 KFC South Africa (@KFCSA) <a href=\"https:\/\/twitter.com\/KFCSA\/status\/1375000940432986115?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 25, 2021<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><\/center><strong>The KFC statement reads:<\/strong> <em>&#8220;While our decision to &#8216;try on&#8217; these slogans may come as a surprise, we are just having a little fun and have nothing but respect for the brands featured. After all, would we be using their slogans if &#8220;Won&#8217;t we like them? Nothing can really replace ours, a catchphrase we&#8217;re just eager to bring back, just when the time is right.&#8221;<\/em><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Our normal slogan should be back soon. But in the meantime, we&#8217;re trying on some others for size. We can&#8217;t argue with this one <a href=\"https:\/\/twitter.com\/RedBullCanada?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@RedBullCanada<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UntilWeCanFingerLickAgain?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#UntilWeCanFingerLickAgain<\/a> <a href=\"https:\/\/t.co\/cDLdl6YxYB\">pic.twitter.com\/cDLdl6YxYB<\/a><\/p>\n<p>\u2014 KFC Canada (@kfc_canada) <a href=\"https:\/\/twitter.com\/kfc_canada\/status\/1375070399738839040?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 25, 2021<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><\/center>Clearly, KFC plays its cards with a viral campaign that, although it lasts 48 hours, everyone will echo it. Even more so with the current of Community Managers and their peculiar style of humor. A campaign that started in South Africa but has spread to other international KFC accounts.<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">You bet we are <a href=\"https:\/\/twitter.com\/McDonaldsUK?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@McDonaldsUK<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UntilWeCanFingerLickAgain?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#UntilWeCanFingerLickAgain<\/a> <a href=\"https:\/\/t.co\/6wIRth4pvJ\">https:\/\/t.co\/6wIRth4pvJ<\/a> <a href=\"https:\/\/t.co\/QRWhkEGFr4\">pic.twitter.com\/QRWhkEGFr4<\/a><\/p>\n<p>\u2014 KFC UK &amp; Ireland (@KFC_UKI) <a href=\"https:\/\/twitter.com\/KFC_UKI\/status\/1375153539023048706?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 25, 2021<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><\/center><strong>Watch<\/strong> | <a href=\"<amp-iframe\n                                width=\"16\"\n                                height=\"9\"\n                                layout=\"responsive\"\n                                sandbox=\"allow-scripts allow-same-origin\" src=\"\/\/mowplayer.com\/watch\/v-FfaZXUlDq7M\"?ratio=16:9\" frameborder=\"0\"\n                                allow=\"autoplay; encrypted-media\"\n                                allowfullscreen><br \/>\n                                <amp-img layout=\"fill\" src=\"https:\/\/cdn.mowplayer.com\/assets\/images\/mow.jpg\" placeholder><\/amp-img><br \/>\n                            <\/amp-iframe><\/p>\n<div data-mow_video=v-FfaZXUlDq7M\"><\/div>\n<p> target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;>YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The KFC slogan remains unused, and that is why the brand has decided to use those of the competition. For 64 years, the KFC slogan was &#8220;It&#8217;s finger lickin &#8216;good&#8221;, a slogan they stopped using in August 2020 to show their social responsibility in the face of the pandemic. The term &#8220;finger licking&#8221; was not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1285,646],"tags":[480,954,913],"class_list":["post-33244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-kfc-advertising-campaigns","category-branding","tag-branding","tag-eslogan","tag-kfc"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33244"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33244\/revisions"}],"predecessor-version":[{"id":33246,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33244\/revisions\/33246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36434"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}