{"id":33265,"date":"2021-04-20T09:16:26","date_gmt":"2021-04-20T07:16:26","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/adidas-and-beyonce-impossible-is-nothing\/"},"modified":"2026-08-05T19:50:16","modified_gmt":"2026-08-05T17:50:16","slug":"adidas-and-beyonce-impossible-is-nothing","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/","title":{"rendered":"Adidas unveils its global campaign with Beyonc\u00e9, Salah and Ninja"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-20236 size-full\" title=\"Adidas y Beyonce |\u00a0Impossible is Nothing\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/04\/adidas-y-beyonce-01.jpg\" alt=\"Adidas y Beyonce |\u00a0Impossible is Nothing\" width=\"800\" height=\"419\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adidas_and_Beyonce_present_the_brands_new_global_campaign_in_which_Salah_Ninja_and_even_Silicon_Valley_will_also_participate\"><\/span>Adidas and Beyonc\u00e9 present the brand&#8217;s new global campaign in which Salah, Ninja and even Silicon Valley will also participate.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Adidas_and_Beyonce_present_the_brands_new_global_campaign_in_which_Salah_Ninja_and_even_Silicon_Valley_will_also_participate\" >Adidas and Beyonc\u00e9 present the brand&#8217;s new global campaign in which Salah, Ninja and even Silicon Valley will also participate.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Adidas_and_Beyonce\" >Adidas and Beyonce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Adidas_and_Salah\" >Adidas and Salah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#WNBA\" >WNBA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Adidas_x_Abreu\" >Adidas x Abreu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Adidas_x_Ninja\" >Adidas x Ninja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Silicon_Valley_and_Adidas\" >Silicon Valley and Adidas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-and-beyonce-impossible-is-nothing\/#Adidas_x_Stan_Mith_Mylo\" >Adidas x Stan Mith Mylo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>&#8220;Impossible is Nothing&#8221;<\/strong> is the slogan that <strong>Adidas<\/strong> has used since 2004. <a href=\"https:\/\/en.esloganmagazine.com\/you-cant-stop-us-nike\/\" target=\"_blank\" rel=\"noopener\">Nike&#8217;s marketing and advertising strategies<\/a> had left the German firm one step behind. To rekindle their positioning and attract a young audience between 12 and 24, they launched the slogan that would change the future of the brand. With <strong>&#8220;Impossible is Nothing&#8221;<\/strong> they left us four of the <a href=\"https:\/\/en.esloganmagazine.com\/best-adidas-commercials\/\" target=\"_blank\" rel=\"noopener\">five best Adidas ads in their history.<\/a><\/p>\n<p>Now, <strong>Adidas presents its new global campaign.<\/strong> Accompanied by the already inseparable &#8220;Impossible is Nothing&#8221;, the brand wants to reflect the strategy that will define its activity until 2025. The values it will defend will be those of <strong>credibility, inclusion and sustainability.<\/strong> For this he has made up to 15 different advertising pieces with the presence of prominent personalities in different fields such as sports, culture or Silicon Valley entrepreneurs.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7dMtb3_voho\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Adidas and Beyonc\u00e9<\/strong> come together to present the main piece, one of the celebrities represented and among which are <strong>Mohamed Salah, Paul Pogbla, the All Black rugby team, the WNBA or entrepreneurs from Silicon Valley<\/strong>. These pieces are filmed in a documentary style and collect archive images from home videos. They are accompanied by a voiceover with stimulating and motivational messages based on the stories of the protagonists.<\/p>\n<p>These embody values such as inclusion, sustainability, and credibility in their communities. According to the brand on its website: <em>&#8220;We believe that through sport we can change our lives, overcome our limits, include ourselves and unite thanks to sport. Create a more sustainable world. We are optimistic rebels who act to create a better future all together. We see a world of possibilities where others see only the impossible. &#8220;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adidas_and_Beyonce\"><\/span>Adidas and Beyonce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DtKJB-f8iQU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The star piece of the new Adidas advertising campaign stars Beyonc\u00e9.<\/strong> The artist contributes home videos where you see a little girl who is passionate about dancing. The piece starring Beyonc\u00e9 is about rebellious optimism, rooted in Adidas&#8217; purpose around the power of sport to change lives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adidas_and_Salah\"><\/span>Adidas and Salah<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/17mIu61120I\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Adidas and Mohamed Salah<\/strong> present the longest piece alongside <strong>Beyonc\u00e9&#8217;s.<\/strong> The story of the Egyptian footballer is narrated by the actor <strong>Ramy Joussef<\/strong> and highlights the personality of the Egyptian player. A footballer who has crossed borders and inspired a new generation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WNBA\"><\/span>WNBA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zGK-0zu65IU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The United States women&#8217;s basketball team<\/strong> joins the Adidas campaign to commit to the <strong>Black Lives Matter<\/strong> movement.<strong> Lena Waithe<\/strong> gives voice to the piece by assuring that <em>&#8220;the fight for equality is everything&#8221;.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adidas_x_Abreu\"><\/span>Adidas x Abreu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KShiWb6NaH8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Adidas&#8217; global campaign<\/strong> reinforces its inclusive and inclusive stance by giving voice and visibility to <strong>Tifanny Abreu,<\/strong> the first transsexual volleyball player in the Brazilian Super League.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adidas_x_Ninja\"><\/span>Adidas x Ninja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-fxi9fqYx74\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The world of streaming is revolutionizing advertising<\/strong>. And Adidas wants to be part of such a succulent cake. The brand&#8217;s global campaign shifts its gaze to the digital world to tell us the story of <strong>&#8220;Ninja.&#8221;<\/strong> Rugby player <strong>JuJu Smith-Schuster<\/strong> recounts the life of Fortnite&#8217;s most famous gamer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Silicon_Valley_and_Adidas\"><\/span>Silicon Valley and Adidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AjD0wWCLLJM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Innovation is one of the pillars of Adidas&#8217; strategy.<\/strong> The brand joins forces with leading <strong>Silicon Valley<\/strong> colleagues who want to revolutionize sports through innovation. <strong>Ghanaian architect Iddris Sandu<\/strong> recounts the achievements of leading technology companies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adidas_x_Stan_Mith_Mylo\"><\/span>Adidas x Stan Mith Mylo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/R__xk0-z7lg\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Adidas<\/strong> takes advantage of the launch of its campaign to strengthen the principles of the brand. And it is that from Adidas they assure that the next launches will focus on<strong> innovation and sustainability.<\/strong> And for example, the <strong>classic Adidas model, the Stan Smith<\/strong> will have an ecological version made with <strong>Mylo<\/strong>, a material made with fungal roots similar to leather.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas and Beyonc\u00e9 present the brand&#8217;s new global campaign in which Salah, Ninja and even Silicon Valley will also participate. &#8220;Impossible is Nothing&#8221; is the slogan that Adidas has used since 2004. Nike&#8217;s marketing and advertising strategies had left the German firm one step behind. To rekindle their positioning and attract a young audience between [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1274],"tags":[314,201,74],"class_list":["post-33265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-the-best-adidas-commercials","tag-adidas","tag-advertising","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33265"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33265\/revisions"}],"predecessor-version":[{"id":33267,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33265\/revisions\/33267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36423"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}