{"id":33400,"date":"2021-09-07T14:35:17","date_gmt":"2021-09-07T12:35:17","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/standard-chartered-liverpool-commercial\/"},"modified":"2026-08-05T19:51:24","modified_gmt":"2026-08-05T17:51:24","slug":"standard-chartered-liverpool-commercial","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/standard-chartered-liverpool-commercial\/","title":{"rendered":"The emotional commercial of Standard Chartered and Liverpool FC"},"content":{"rendered":"

\"Anuncio<\/p>\n

Standard Chartered commercial and Liverpool FC celebrate ten years of sports sponsorship with the “reds”.<\/h2>\n

Football-related advertising campaigns<\/strong> are often a sweet tooth for creatives. Football clubs are brands with a high emotional value thanks to their links with fans. And if there is a club that stands out from the rest because of the passion and fervor with which users feel its colors, it is Liverpool FC.<\/strong><\/p>\n

One of its main sponsors is Standard Chartered.<\/strong> The British bank has been collaborating with Liverpool for ten years and is celebrating it by launching this emotional advertising campaign.<\/p>\n

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“A Liverpool Story: Standard Chartered and Liverpool Football Club”<\/em> is the title of the Standard Chartered commercial. Made by the TBWA \/ Singapore<\/strong> agency, it features a cover of the popular “I’ll Never Walk Alone”<\/em> sung by Astraea. The ad pays tribute to Liverpool’s over 700 million fans around the world; and tries to capture the feeling of hope, disappointment and euphoria that fans of the “reds” experience around the world.<\/p>\n

Emma Sheller,<\/strong> Global Head of Brand and Marketing at Standard Chartered:<\/strong> “Liverpool are the most decorated club in the history of English football, and we are very proud to have supported each other as a partner for the last ten years. This campaign marks an important milestone in a journey that reflects our commitment to be ‘Here forever’ and to support the Club through thick and thin. Our relationship goes beyond sponsorship: it is a shared connection based on values and heritage that has allowed us to create unique moments and with purpose for customers, communities and followers around the world.”<\/em><\/p>\n

Standard Chartered has been the title sponsor of Liverpool F.C. since 2010 and will run through the end of the 2022-2023 season, making it the second longest endorsement deal in LFC history.<\/p>\n

Watch<\/strong> | Youtube<\/a>?ratio=16:9″ frameborder=”0″
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Youtube<\/a>><\/div>\n","protected":false},"excerpt":{"rendered":"

Standard Chartered commercial and Liverpool FC celebrate ten years of sports sponsorship with the “reds”. Football-related advertising campaigns are often a sweet tooth for creatives. Football clubs are brands with a high emotional value thanks to their links with fans. And if there is a club that stands out from the rest because of the […]<\/p>\n","protected":false},"author":1,"featured_media":36354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1293,198],"tags":[1035,202],"class_list":["post-33400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2021","category-best-emotional-advertising","tag-liverpool","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33400"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33400\/revisions"}],"predecessor-version":[{"id":33402,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33400\/revisions\/33402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36354"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}