{"id":33439,"date":"2021-10-06T08:24:52","date_gmt":"2021-10-06T06:24:52","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/japanese-advert-made-with-threads-kandenko-connecting-thoughts\/"},"modified":"2026-08-05T19:51:35","modified_gmt":"2026-08-05T17:51:35","slug":"japanese-advert-made-with-threads-kandenko-connecting-thoughts","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/japanese-advert-made-with-threads-kandenko-connecting-thoughts\/","title":{"rendered":"This Japanese advert made with threads is a small work of art"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-21840 size-full\" title=\"Anuncio japon\u00e9s realizado con hilos |\u00a0Kandenko\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/10\/anunci-japones-realizado-con-hilos-kandenko-01.jpg\" alt=\"Anuncio japon\u00e9s realizado con hilos |\u00a0Kandenko\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>The Japanese advert made with threads is from Kandenko company and is titled &#8220;Connecting Thoughts.&#8221;<\/h2>\n<p><script src=\"\/\/mowplayer.com\/watch\/js\/ar-mqtjt5bk0sw.js\"><\/script><\/p>\n<p>Sometimes advertising gives us<strong> little gems<\/strong> that do not deserve to be so ephemeral. Your site is not a TV ad or a YouTube video but is safeguarded in museums or art galleries. Like the <a href=\"https:\/\/en.esloganmagazine.com\/best-volkswagen-commercials\/\" target=\"_blank\" rel=\"noopener\">Volkswagen ad to fire the beetle,<\/a> <a href=\"https:\/\/en.esloganmagazine.com\/commercial-of-lakewood-guitars-wake-her-soul\/\" target=\"_blank\" rel=\"noopener\">the Lakewood guitar ad<\/a> or the <strong>Cabify &#8220;Words&#8221; campaign. <\/strong>In Eslogan Magazine we know it and that is why we have created a section dedicated to these <a href=\"https:\/\/en.esloganmagazine.com\/hidden-gems-commercials\/\" target=\"_blank\" rel=\"noopener\">hidden gems of advertising.<\/a><\/p>\n<p>But when you thought you had already seen everything, something new always comes to surprise you. This is the case of the advert of the <strong>Japanese infrastructure company Kandenko.<\/strong> A minimalist advert, made with <strong>threads, thimbles and sewing needles<\/strong> and miniatures to show us the beauty of connections, illuminating our future.<\/p>\n<p><!--more--><\/p>\n<div data-mow_video=\"v-m8txfypivgj\"><\/div>\n<p><strong>This Japanese advert made with threads is a small work of art.<\/strong> They are titled <em>&#8220;Connecting Thoughts&#8221;<\/em> and are scenes created with threads, needles and sewing thimbles mounted on a cloth background. These scenes come to life when creative hands connect the elements, and electricity flows through the wires creating a connection between the street and people.<\/p>\n<p><strong>The common thread Smart-X<\/strong> is the protagonist of the scenes, which are set with music by <strong>YeYe<\/strong> and the voice of <strong>Kei Iwasaki.<\/strong> The corporate message of the <strong>Kandenko<\/strong> company is<em> &#8220;Everyone lights the future&#8221;<\/em> and summarizes the corporate activities of the company. Apart from connecting via electricity, they also connect people and the future through various social contribution activities.<\/p>\n<p>The mission of the company is to ensure a stable supply of electricity to all those equipments and infrastructures to support the comfort and convenience of society and people&#8217;s lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Japanese advert made with threads is from Kandenko company and is titled &#8220;Connecting Thoughts.&#8221; Sometimes advertising gives us little gems that do not deserve to be so ephemeral. Your site is not a TV ad or a YouTube video but is safeguarded in museums or art galleries. Like the Volkswagen ad to fire the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1293,198,1237,1239],"tags":[623,202],"class_list":["post-33439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2021","category-best-emotional-advertising","category-best-tv-commercials","category-hidden-gems","tag-animacion","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33439"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33439\/revisions"}],"predecessor-version":[{"id":33441,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33439\/revisions\/33441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36330"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}