{"id":33457,"date":"2021-10-20T08:04:33","date_gmt":"2021-10-20T06:04:33","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/lego-commercial-lets-get-the-world-ready-for-girls\/"},"modified":"2026-08-05T19:52:23","modified_gmt":"2026-08-05T17:52:23","slug":"lego-commercial-lets-get-the-world-ready-for-girls","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/lego-commercial-lets-get-the-world-ready-for-girls\/","title":{"rendered":"Lego&#8217;s commercial is an ode to female creativity"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-22023 size-full\" title=\"Anuncio de Lego |\u00a0Get the World Ready for Girls\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/10\/anuncio-lego-get-the-world-ready-for-girls-01.jpg\" alt=\"Anuncio de Lego |\u00a0Get the World Ready for Girls\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>&#8220;Let&#8217;s get the world ready for girls&#8221; is the concept of the Lego ad to celebrate female creativity.<\/h2>\n<p><script src=\"\/\/mowplayer.com\/watch\/js\/ar-mqtjt5bk0sw.js\"><\/script><\/p>\n<p>The creative concept of <a href=\"https:\/\/en.esloganmagazine.com\/lego-commercial-the-damp-knight\/\" target=\"_blank\" rel=\"noopener\"><strong>&#8220;Rebuild the World&#8221;<\/strong><\/a> that Lego started a few years ago continues to bear fruit. On the occasion of International <strong>Girl&#8217;s Day<\/strong>, Lego decided to celebrate female creativity by asking parents and children to defend inclusive play.<\/p>\n<p>And it is that according to a study that <strong>Lego<\/strong> commissioned the <strong>Geena Davis Institute<\/strong> concluded that girls are still repressed by gender stereotypes. In some cases, deeply ingrained in different cultures.<\/p>\n<p><!--more--><\/p>\n<div data-mow_video=\"v-moa8brsojk9\"><\/div>\n<p>The Lego commercial is titled &#8220;Let&#8217;s get the world ready for girls&#8221; and wants to promote inclusive play as a fundamental piece in the development of the youngest.<\/p>\n<p><a href=\"https:\/\/youtu.be\/3TQ2FNA4rU8\" target=\"_blank\" rel=\"noopener\">In the ad<\/a> we see different, entrepreneurial and inspiring girls who are rebuilding the world. Among them we see <strong>Fatima,<\/strong> the youngest inventor in the United Arab Emirates and<strong> Saika<\/strong>, her sister who wants to be the first woman to reach the moon.<\/p>\n<p>The Geena Davis Institute report also finds that parents are six times more likely to think of male scientists and athletes (85%) than women (15%). 71% of children say they are worried about feeling intimidated when playing with toys associated with the other sex. And only 24% of girls have been encouraged by their parents to play with Lego, compared to 76% of boys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Let&#8217;s get the world ready for girls&#8221; is the concept of the Lego ad to celebrate female creativity. The creative concept of &#8220;Rebuild the World&#8221; that Lego started a few years ago continues to bear fruit. On the occasion of International Girl&#8217;s Day, Lego decided to celebrate female creativity by asking parents and children to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1293,1244,198],"tags":[201,202],"class_list":["post-33457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2021","category-best-commercials-of-lego","category-best-emotional-advertising","tag-advertising","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33457"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33457\/revisions"}],"predecessor-version":[{"id":33459,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33457\/revisions\/33459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36321"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}