{"id":33463,"date":"2021-10-25T08:33:27","date_gmt":"2021-10-25T06:33:27","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/citroen-happy-ride\/"},"modified":"2026-08-05T19:52:25","modified_gmt":"2026-08-05T17:52:25","slug":"citroen-happy-ride","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/citroen-happy-ride\/","title":{"rendered":"Citr\u00f6en&#8217;s &#8220;Happy Ride&#8221; trolls cyclists in the city"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-22113 size-full\" title=\"Happy Ride |\u00a0Citr\u00f6en AG2R\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/10\/happy-ride-citroen-01.jpg\" alt=\"Happy Ride |\u00a0Citr\u00f6en AG2R\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Citr\u00f6en performs a fun action to encourage cyclists in the city as if they were on the Tour.<\/h2>\n<p><script src=\"\/\/mowplayer.com\/watch\/js\/ar-mqtjt5bk0sw.js\"><\/script><\/p>\n<p>We haven&#8217;t seen a <strong>guerrilla marketing<\/strong> action like this in a long time. Before, brands used hidden camera tricks and actions to make viral content. Famous are the actions of <strong>TNT, Coca-Cola or Fashion Revolution<\/strong> in some of the <a href=\"https:\/\/www.esloganmagazine.com\/cinco-mejores-acciones-de-street-marketing\/\" target=\"_blank\" rel=\"noopener\">best street marketing<\/a> actions that we remember.<\/p>\n<p>Now it has been <strong>Citr\u00f6en<\/strong> who celebrated his return to the Tour de France after 20 years with the <strong>AG2R Citr\u00f6en Team cycling<\/strong>. To celebrate it, he ran a fun advertising campaign before the Tour de France to cheer on the French before one of the great dates of the Gallic country.<\/p>\n<p><!--more--><\/p>\n<div data-mow_video=\"v-mh0cw2rrbdu\"><\/div>\n<p><strong>&#8220;Happy Ride&#8221;<\/strong> is the title of the action that <strong>Citr\u00f6en<\/strong> carried out in an unspecified French city. He hid a special bike among the bike rental service. Thus, every time someone took that bike, all the machinery of the brand started up.<\/p>\n<p>A camera focusing on him, a motorcycle leading the way, a team car following him and encouragement from the animation group during the tour. When the bike was over, a podium and hosts with prizes, jerseys and post-race interviews awaited him. Everything to make you feel like a <strong>true professional Tour de France racer.<\/strong><\/p>\n<p>The action has been carried out by the agencies <strong>L&#8217;Uzyne and Digital Playa<\/strong> and has also been transported to Facebook. In the company profile, those participants in the action were interacted with so that they would repeat the experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citr\u00f6en performs a fun action to encourage cyclists in the city as if they were on the Tour. We haven&#8217;t seen a guerrilla marketing action like this in a long time. Before, brands used hidden camera tricks and actions to make viral content. Famous are the actions of TNT, Coca-Cola or Fashion Revolution in some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,541],"tags":[382,74,628],"class_list":["post-33463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-street-marketing","tag-citroen","tag-marketing","tag-street-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33463"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33463\/revisions"}],"predecessor-version":[{"id":33465,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33463\/revisions\/33465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36318"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}