{"id":33586,"date":"2022-01-24T08:44:49","date_gmt":"2022-01-24T07:44:49","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/apple-commercial-the-comeback\/"},"modified":"2026-08-05T19:53:04","modified_gmt":"2026-08-05T17:53:04","slug":"apple-commercial-the-comeback","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/apple-commercial-the-comeback\/","title":{"rendered":"Apple&#8217;s commercial for the Chinese New Year: &#8220;The Comeback&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-23294 size-full\" title=\"Anuncio de Apple |\u00a0The Comeback\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/01\/anuncio-de-apple-ano-nuevo-chino-01.jpg\" alt=\"Anuncio de Apple |\u00a0The Comeback\" width=\"1200\" height=\"675\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apples_commercial_for_the_Chinese_New_Year_is_shot_entirely_on_an_iPhone13_Pro\"><\/span>Apple&#8217;s commercial for the Chinese New Year is shot entirely on an iPhone13 Pro.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/apple-commercial-the-comeback\/#Apples_commercial_for_the_Chinese_New_Year_is_shot_entirely_on_an_iPhone13_Pro\" >Apple&#8217;s commercial for the Chinese New Year is shot entirely on an iPhone13 Pro.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/apple-commercial-the-comeback\/#Apple_Commercial_%E2%80%93_The_Comeback_%E2%80%93_Making_Off\" >Apple Commercial &#8211; The Comeback &#8211; Making Off<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>The Chinese New Year<\/strong> is celebrated on the day when the new moon coincides in the middle of the winter solstice and the spring solstice. It is usually celebrated in the first days of February. This year it is February 1st and it will be the year of the Water Tiger.<\/p>\n<p>As usual, <strong>Apple<\/strong> celebrates a special campaign to celebrate this anniversary and has carried out an advertising campaign according to the importance of the new Chinese Year.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Me3PEs88pOU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;The Comeback&#8221;<\/strong> is the title of <strong>Apple&#8217;s commercial to celebrate the Chinese New Year.<\/strong> It has been created by the <strong>TBWA Media Arts Lab<\/strong> in Shanghai and directed by Chinese filmmaker<strong> Zhang Meng<\/strong>. It is a 23-minute short film where we will learn the story of a little boy who dreams of directing movies.<\/p>\n<p>The protagonist works as a stunt double in the cinema and when he returns to his town to celebrate the New Year, his neighbors receive him as if he were a great director. His father convinces him that he should make a movie to make the town famous on the internet and to attract tourists. Thus, the story continues and a series of events are unleashed that combine elements of different genres. Thus, we see a mixture of special adventures, Kung Fu movies and comedy.<\/p>\n<p><strong>Apple&#8217;s commercial has been shot entirely with an iPhone13 Pr<\/strong>o and is part of the <a href=\"https:\/\/en.esloganmagazine.com\/apple-christmas-advert-saving-simon\/\" target=\"_blank\" rel=\"noopener\">&#8220;Shot on iPhone&#8221;<\/a> campaign. Apple has also made a making off of the campaign showing details about the entire creation process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apple_Commercial_%E2%80%93_The_Comeback_%E2%80%93_Making_Off\"><\/span>Apple Commercial &#8211; The Comeback &#8211; Making Off<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qnA6ONhQ8OA\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/Me3PEs88pOU\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s commercial for the Chinese New Year is shot entirely on an iPhone13 Pro. The Chinese New Year is celebrated on the day when the new moon coincides in the middle of the winter solstice and the spring solstice. It is usually celebrated in the first days of February. This year it is February 1st [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1255,1303],"tags":[201,230,202],"class_list":["post-33586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-apple-commercials","category-best-commercials-of-2022","tag-advertising","tag-apple","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33586"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33586\/revisions"}],"predecessor-version":[{"id":33588,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33586\/revisions\/33588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36252"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}