{"id":33601,"date":"2022-02-02T07:00:00","date_gmt":"2022-02-02T06:00:00","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/dove-commercial-as-early-as-five\/"},"modified":"2026-08-05T19:53:08","modified_gmt":"2026-08-05T17:53:08","slug":"dove-commercial-as-early-as-five","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/dove-commercial-as-early-as-five\/","title":{"rendered":"Dove&#8217;s commercial against hair discrimination associated with race"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23378\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/02\/anuncio-de-dove-as-early-as-five-01.jpg\" alt=\"Anuncio de Dove |\u00a0As Early As Five\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<h2>Dove&#8217;s commercial highlights the study carried out by the company and wants to avoid discrimination for hair associated with race.<\/h2>\n<p>In 2021, Dove conducted a study titled<em> &#8220;Crown Research Study for Girls&#8221;<\/em> revealing the alarming rate and young age at which African-American girls <strong>experience hair discrimination in schools.<\/strong> This fact occurs at <strong>five years of age<\/strong> and Dove wanted to give it relevance in its latest advertising campaign.<\/p>\n<p>The brand has a permanent commitment to eradicate hair discrimination through the United States Crown Law. The study also reveals that 53% of girls begin to experience discrimination from the age of five and that 86% do so from the age of twelve.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FGrfhOTxy4Q\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Dove&#8217;s commercial is titled &#8220;A Early As Five&#8221;<\/strong> and is inspired by too many true stories. It has been made by the <strong>Ogilvy London<\/strong> agency and directed by <strong>Aisha Ford.<\/strong> The campaign portrays three common scenarios for discrimination: in elementary school, in high school, and in job interviews. All scenarios are inspired by real life.<\/p>\n<p>With this campaign, Dove aims to stoke a sense of urgency among parents, managers and executives to sign up to the <strong>Crown Act<\/strong> to end racial discrimination in the United States.<\/p>\n<p>According to <strong>Esi Eggleston,<\/strong> Executive Vice President and Chief Operating Officer of Unilever North America:<em> &#8220;Our study found that African-American women are 80% more likely to change the natural state of their hair to suit their office. Now, this new job highlights the horrific multi-generational impact of narrow beauty standards in the U.S. These biases perpetuate unfair discrimination against African-American women and girls stemming from hair styles inherent in our culture.&#8221;<\/em><\/p>\n<p><strong>Related<\/strong> | <a href=\"https:\/\/www.esloganmagazine.com\/mejores-anuncios-super-bowl-2022\/\" target=\"_blank\" rel=\"noopener\">Best Super Bowl Commercials of 2022<\/a><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/FGrfhOTxy4Q\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dove&#8217;s commercial highlights the study carried out by the company and wants to avoid discrimination for hair associated with race. In 2021, Dove conducted a study titled &#8220;Crown Research Study for Girls&#8221; revealing the alarming rate and young age at which African-American girls experience hair discrimination in schools. This fact occurs at five years of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1275,1304],"tags":[201,1004,202],"class_list":["post-33601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-dove-advertising-campaigns","category-best-super-bowl-commercials-2022","tag-advertising","tag-spotes","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33601"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33601\/revisions"}],"predecessor-version":[{"id":33603,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33601\/revisions\/33603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36246"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}