{"id":33652,"date":"2018-03-05T06:43:01","date_gmt":"2018-03-05T05:43:01","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/history-of-adidas-logo\/"},"modified":"2026-08-05T19:53:47","modified_gmt":"2026-08-05T17:53:47","slug":"history-of-adidas-logo","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/history-of-adidas-logo\/","title":{"rendered":"The origin of the Adidas logo"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone wp-image-4804 size-full\" title=\"Or\u00edgenes del logo de Adidas\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2014\/05\/origenes_logo_adidas.jpg\" alt=\"Or\u00edgenes del logo de Adidas\" width=\"740\" height=\"343\" \/><\/p>\n<h1 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"A_review_of_the_history_of_how_Adolf_Dassler_created_the_Adidas_company_and_logo\"><\/span>A review of the history of how Adolf Dassler created the Adidas company and logo.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-adidas-logo\/#A_review_of_the_history_of_how_Adolf_Dassler_created_the_Adidas_company_and_logo\" >A review of the history of how Adolf Dassler created the Adidas company and logo.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-adidas-logo\/#The_resurgence_of_Adidas\" >The resurgence of Adidas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-adidas-logo\/#Related_Five_best_Adidas_Commercials\" >Related: Five best Adidas Commercials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-adidas-logo\/#Related_How_Impossible_is_Nothing_changed_the_history_of_Adidas\" >Related: How Impossible is Nothing changed the history of Adidas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">We have to go back to 1920, when the brothers <a href=\"https:\/\/www.esloganmagazine.com\/adidas-vs-puma-la-historia-de-dos-hermanos-enfrentados\/\" target=\"_blank\" rel=\"noopener\">Adolf and Rudolf Dassler<\/a> founded a company specializing in sports shoes called <em>\u201cGebr\u00fcnder Dassler Schuhfabrik\u201d.<\/em> But after World War II, the relationship between the two got complicated and they decided to separate (you can find all the information about this story in the post <a href=\"https:\/\/www.esloganmagazine.com\/adidas-vs-puma-la-historia-de-dos-hermanos-enfrentados\/\" target=\"_blank\" rel=\"noopener\">&#8220;Adidas vs. Puma: The story of two opposing brothers&#8221;<\/a>). <strong>Rudolf<\/strong> left the company to found <strong>Puma AG<\/strong> in 1948. A year later <strong>Adolf<\/strong> would change the name of the original company to <strong>Adidas.<\/strong><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8589\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/03\/origen-del-logo-de-adidas.jpg\" alt=\"Origen del logotipo de Adidas\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p style=\"text-align: justify;\">This began to differentiate its products using three stripes. It would not be until 1972 when he introduced his famous <strong>Trefoil to be the iconic Adidas logo<\/strong>. With this new image, it gave the brand a historical character; since it was identified with the laurel crowns used in ancient Greece and Rome to distinguish the best athletes. There are other versions of the meaning of the Adidas &#8220;Trefoil&#8221;. One of them says that the logo represents the Olympic torch.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14197 aligncenter\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/evolucion-logo-adidas.png\" alt=\"Evoluci\u00f3n del logo de adidas\" width=\"485\" height=\"155\" title=\"\"><\/p>\n<p>Over time, the <strong>Adidas logo<\/strong> has been updated to other versions. In 1997 it was updated to the current 3 lines in the form of a triangle or mountain. This symbol wants to represent the performance of the products and give the garments dynamism. A very reluctant change for consumers, who continue to see the &#8220;trefoil&#8221; as the only authentic Adidas logo.<\/p>\n<p>The brand listened to the community and brought back the original logo under a new line of classic products. <em>&#8220;Originals&#8221;<\/em> would encompass those urban-sports style products such as these <em>&#8220;Adidas Beckenbauer&#8221;<\/em> products would recover the original logo. Currently, this new line of products is one of the best-selling by the German brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_resurgence_of_Adidas\"><\/span>The resurgence of Adidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It was not until 2004, on the eve of the <strong>World Cup to be held in Germany,<\/strong> that the brand decided to turn its communication around to compete with Nike.<\/p>\n<p><strong>The Dutch agencies 180 and TBWAChiatDay<\/strong> analyzed the entire history of the brand in search of a claim that would rival <em>&#8220;Just Do It&#8221;.<\/em> And they got it thanks to Muhammad Ali and one of his most famous speeches, which said: <em>&#8220;Impossible is not a fact. It&#8217;s an opinion. Impossible is not a declaration. It&#8217;s a dare. Impossible is potential. It&#8217;s temporary Impossible is nothing.&#8221;<\/em><\/p>\n<p>These last three words perfectly summed up the message that Adidas wanted to communicate. And that&#8217;s why before the 2006 World Cup in Germany, they made a big investment. Under the umbrella of <strong>&#8220;Impossible is nothing&#8221;<\/strong> they gave us four of the <a href=\"https:\/\/www.esloganmagazine.com\/mejores-anuncios-de-adidas\/\" target=\"_blank\" rel=\"noopener\">five best Adidas commercials<\/a> throughout its history.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4802 aligncenter\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2014\/05\/Adidas-Logo-5-444x600.jpg\" alt=\"Historia del Logo de Adidas\" width=\"444\" height=\"600\" title=\"\"><\/p>\n<p>[ads1]<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4801 aligncenter\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2014\/05\/Adidas-Logo-4-650x459.jpg\" alt=\"Historia del Logo de Adidas\" width=\"650\" height=\"459\" title=\"\"> <img decoding=\"async\" class=\"size-medium wp-image-4800 aligncenter\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2014\/05\/Adidas-Logo-7-597x600.jpg\" alt=\"Historia del Logo de Adidas\" width=\"597\" height=\"600\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4799 aligncenter\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2014\/05\/Adidas-Logo-11-445x600.jpg\" alt=\"Historia del Logo de Adidas\" width=\"445\" height=\"600\" title=\"\"><\/p>\n<p><a href=\"https:\/\/www.amazon.es\/gp\/product\/B00R50BF0W\/ref=as_li_tl?ie=UTF8&amp;camp=3638&amp;creative=24630&amp;creativeASIN=B00R50BF0W&amp;linkCode=as2&amp;tag=tellingthings-21&amp;linkId=254e5e762402f5265d4cec91135f7a3f\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4798 size-medium\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2014\/05\/Adidas-Logo-10-650x489.jpg\" alt=\"Historia del Logo de Adidas\" width=\"650\" height=\"489\" title=\"\"><\/a><br \/>\n[ads1]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_Five_best_Adidas_Commercials\"><\/span><strong>Related: Five best Adidas Commercials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><a href=\"https:\/\/en.esloganmagazine.com\/best-adidas-commercials\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-22409 size-full\" title=\"The Best Adidas Commercials\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/11\/best-adidas-commercials.jpg\" alt=\"The Best Adidas Commercials\" width=\"1200\" height=\"675\" \/><\/a><\/h3>\n<p>[button color=&#8221;primary&#8221; size=&#8221;big&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/best-adidas-commercials\/&#8221; icon=&#8221;&#8221; target=&#8221;false&#8221; nofollow=&#8221;false&#8221;]<b>Top5: Best Adidas Commercials<\/b>[\/button]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_How_Impossible_is_Nothing_changed_the_history_of_Adidas\"><\/span>Related: How Impossible is Nothing changed the history of Adidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/impossible-is-nothing-adidas\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-22411 size-full\" title=\"Impossible is Nothing |\u00a0Adidas\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/11\/impossible-is-nothing-adidas-eng.jpg\" alt=\"Impossible is Nothing |\u00a0Adidas\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;big&#8221; link=&#8221;Impossible is Nothing | Adidas&#8221; icon=&#8221;&#8221; target=&#8221;false&#8221; nofollow=&#8221;false&#8221;]<strong>History of Impossible is Nothing<\/strong>[\/button]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A review of the history of how Adolf Dassler created the Adidas company and logo. We have to go back to 1920, when the brothers Adolf and Rudolf Dassler founded a company specializing in sports shoes called \u201cGebr\u00fcnder Dassler Schuhfabrik\u201d. But after World War II, the relationship between the two got complicated and they decided [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[187,188,1274],"tags":[314,185,299],"class_list":["post-33652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-historic-advertising","category-the-best-adidas-commercials","tag-adidas","tag-historico","tag-logotipos"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33652"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33652\/revisions"}],"predecessor-version":[{"id":33654,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33652\/revisions\/33654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36652"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}