{"id":33658,"date":"2022-02-22T09:23:23","date_gmt":"2022-02-22T08:23:23","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/adidas-statues-dedicated-to-inspiring-women\/"},"modified":"2026-08-05T19:53:49","modified_gmt":"2026-08-05T17:53:49","slug":"adidas-statues-dedicated-to-inspiring-women","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/adidas-statues-dedicated-to-inspiring-women\/","title":{"rendered":"Adidas statues in London dedicated to inspiring women"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23821\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/02\/estatuas-de-adidas-en-londres-01.jpg\" alt=\"Estatuas de Adidas en Londres\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Adidas_statues_in_London_follow_Adidas_campaign_to_put_inspiring_women_in_the_spotlight\"><\/span>The Adidas statues in London follow Adidas&#8217; campaign to put inspiring women in the spotlight.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-statues-dedicated-to-inspiring-women\/#The_Adidas_statues_in_London_follow_Adidas_campaign_to_put_inspiring_women_in_the_spotlight\" >The Adidas statues in London follow Adidas&#8217; campaign to put inspiring women in the spotlight.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-statues-dedicated-to-inspiring-women\/#Adidas_statues_in_London\" >Adidas statues in London<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-statues-dedicated-to-inspiring-women\/#It_may_interest_you_The_controversial_Adidas_campaign_and_the_photo_with_more_than_40_breasts\" >It may interest you: The controversial Adidas campaign and the photo with more than 40 breasts.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Adidas<\/strong> goes all out to present its new range of sports bras. Last week, <a href=\"https:\/\/www.esloganmagazine.com\/estatuas-de-adidas-dedicadas-a-mujeres-londres\/\" target=\"_blank\" rel=\"noopener\">Adidas published a photo on social network<\/a>s where you could see more than 40 different types of breasts. The explicit campaign sought to challenge censorship and incite debate in a direct way.<\/p>\n<p>The reactions have not been long in coming and there are many voices that have applauded Adidas&#8217;s initiative, which since the <a href=\"https:\/\/www.esloganmagazine.com\/impossible-is-nothing-adidas\/\" target=\"_blank\" rel=\"noopener\">creation of &#8220;Impossible is Nothing&#8221;<\/a> had not had such a good reception. Now they have carried out an ambient marketing campaign in London.<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adidas_statues_in_London\"><\/span>Adidas statues in London<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">London has more statues of animals and men than it does of women. That\u2019s not the support that women deserve in 2022.<\/p>\n<p>We\u2019re pushing for greater representation of women, with a series of statues immortalising 8 incredible women across sport and culture. <a href=\"https:\/\/twitter.com\/hashtag\/SupportIsEverything?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SupportIsEverything<\/a> <a href=\"https:\/\/t.co\/hHZAWm1evp\">pic.twitter.com\/hHZAWm1evp<\/a><\/p>\n<p>\u2014 adidas UK (@adidasUK) <a href=\"https:\/\/twitter.com\/adidasUK\/status\/1494280475044573187?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 17, 2022<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>Under the hashtag<strong> #SupportIsEverything<\/strong> the entire international Adidas campaign is articulated. First it was the photo with the breasts on Instagram and now they have placed <strong>statues in London<\/strong> dedicated to inspiring women.<\/p>\n<p>&nbsp;<\/p>\n<p>And it is that according to <strong>Adidas,<\/strong> in London there are <strong>more statues of animals and men than women.<\/strong> The study reveals that 21% of the monuments are dedicated to men, 8% to animals and only 4% to women. To remedy this, the brand and the Hyperactive agency have made statues of 8 women who have inspired them through sport and culture. These are located on the South Bank of the River Thames, next to the Tower Bridge in London.<\/p>\n<p>The Adidas statues are very varied, among those chosen we find <strong>Vivianne Miedema<\/strong>, Arsenal footballer, <strong>Francesca Brown,<\/strong> founder of the NGO Goals4Girls, the dancer <strong>Ellie Goldstein<\/strong>, the rugby player <strong>Emily Scarratt<\/strong> and the poet <strong>Asma Elbadawi.<\/strong> These statues are made with plastic waste from the sea.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_may_interest_you_The_controversial_Adidas_campaign_and_the_photo_with_more_than_40_breasts\"><\/span>It may interest you: The controversial Adidas campaign and the photo with more than 40 breasts.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/adidas-commercial-breasts\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-23623 size-full\" title=\"Pol\u00e9mica Foto de Adidas Pechos\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/02\/anuncio-de-adidas-sujetadores-01.jpg\" alt=\"Pol\u00e9mica Foto de Adidas Pechos\" width=\"1200\" height=\"675\"><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;medium&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/adidas-commercial-breasts\/&#8221; icon=&#8221;&#8221; target=&#8221;false&#8221; nofollow=&#8221;false&#8221;]<strong>Watch Adidas Breasts Campaign<\/strong>[\/button]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Adidas statues in London follow Adidas&#8217; campaign to put inspiring women in the spotlight. Adidas goes all out to present its new range of sports bras. Last week, Adidas published a photo on social networks where you could see more than 40 different types of breasts. The explicit campaign sought to challenge censorship and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[217,1303,1270,1274],"tags":[314,997,721,74],"class_list":["post-33658","post","type-post","status-publish","format-standard","hentry","category-ambient","category-best-commercials-of-2022","category-feminism-advertising","category-the-best-adidas-commercials","tag-adidas","tag-ambient-marketing","tag-dia-internacional-de-la-mujer","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33658"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33658\/revisions"}],"predecessor-version":[{"id":33660,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33658\/revisions\/33660"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}