{"id":33724,"date":"2022-04-13T08:18:14","date_gmt":"2022-04-13T06:18:14","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nike-and-billie-eilish-air-force-one\/"},"modified":"2026-08-05T19:54:11","modified_gmt":"2026-08-05T17:54:11","slug":"nike-and-billie-eilish-air-force-one","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nike-and-billie-eilish-air-force-one\/","title":{"rendered":"Nike and Billie Eilish team up to reimagine the legendary Air Force 1 model"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-24386 size-full\" title=\"Nike y Billie Eilish Air Force One\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/04\/nike-y-billie-eilish-air-force-one-01.jpg\" alt=\"Nike y Billie Eilish Air Force One\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Nike and Billie Eilish have reimagined one of Nike&#8217;s classics: The Air Force 1 sneaker.<\/h2>\n<p>Without a doubt, Nike is one of the most visionary brands on the market. In the 1990s, he burst onto the advertising scene by sponsoring a young Michael Jordan. That already legendary agreement that we reviewed in our special <a href=\"https:\/\/www.esloganmagazine.com\/michael-jordan-y-nike-marketing-deportivo\/\" target=\"_blank\" rel=\"noopener\">&#8220;How Nike and Michael Jordan revolutionized sports marketing&#8221;<\/a> presented a series of incentives to the player.<\/p>\n<p>One of them would be the creation of an <strong>own collection designed by the player.<\/strong> This is how the Air Jordans were born, the most successful collection of the brand in its entire history. Over the years, they have wanted to replicate the collaborations, extending them to other areas. This is the case of the <strong>new collaboration between Nike and Billie Eilish reimagining the Air Force 1.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/46PV0hBu3Wg\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Billie Eilish<\/strong> is a singer and songwriter born in Los Angeles. She became famous at just 13 years old when she uploaded <em>&#8220;Ocean Eyes&#8221;<\/em> to SoundCloud and viralized the video of it in 2016. Her first studio album <em>&#8220;When We All Fall Asleep, Where Do We Go?&#8221;<\/em> It won the Grammy for best album of the year.<\/p>\n<p>His peculiar style has caught the attention of the American multinational, which has proposed a collaboration to reimagine one of its classic sneaker models: <strong>The Air Force 1.<\/strong> The idea? Search for a new contemporary perspective betting on recycled and environmentally friendly materials.<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Billie has reimagined the iconic <a href=\"https:\/\/twitter.com\/Nike?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@Nike<\/a> Air Force 1, alongside a new apparel collection featuring a hoodie, t-shirt, and sweatpants. The new shoe and related apparel will launch April 24th on <a href=\"https:\/\/t.co\/S7mtiGE4UD\">https:\/\/t.co\/S7mtiGE4UD<\/a> and April 25th on the Nike SNKRS app. <a href=\"https:\/\/t.co\/ZfYRXtTWT1\">https:\/\/t.co\/ZfYRXtTWT1<\/a> <a href=\"https:\/\/t.co\/M9tGaF2RdT\">pic.twitter.com\/M9tGaF2RdT<\/a><\/p>\n<p>\u2014 billie eilish (@billieeilish) <a href=\"https:\/\/twitter.com\/billieeilish\/status\/1513505392352907265?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 11, 2022<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><\/center><strong>Nike and Billie Eilish<\/strong> have also created a collection that captures the essence of the singer, with an &#8220;oversized&#8221; style in all her clothes. According to Billie Eilish: <em>\u201cThe challenge and the opportunity with this collection was to respect the originals, but make them my own. It was also important to me to mix environmentally preferred materials where we could and present them in a way that felt fresh.&#8221;<\/em><\/p>\n<p>This collaboration has been made public thanks to a publication on the singer&#8217;s social networks. She has shared an AV piece featuring her song <em>\u201cBillie Bossa Nova\u201d<\/em> from her album <em>\u201cHappier Than Ever.\u201d<\/em> The brand commented in a statement: <em>&#8220;Billie Eilish&#8217;s unique approach to self-expression balances a progressive contemporary perspective with a sincere respect for the classics.&#8221;<\/em><\/p>\n<p>The materials with which Nike has made the <strong>Air Force 1 are synthetic nubuck<\/strong> that uses 80% recycled materials and a &#8220;mushroom&#8221; color according to Nike.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24388\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/04\/nike-y-billie-eilish-air-force-one-02.jpg\" alt=\"Nike y Billie Eilish Air Force One\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/46PV0hBu3Wg\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike and Billie Eilish have reimagined one of Nike&#8217;s classics: The Air Force 1 sneaker. Without a doubt, Nike is one of the most visionary brands on the market. In the 1990s, he burst onto the advertising scene by sponsoring a young Michael Jordan. That already legendary agreement that we reviewed in our special &#8220;How [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,1276],"tags":[74,281,347],"class_list":["post-33724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-the-best-nike-commercials","tag-marketing","tag-nike","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33724"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33724\/revisions"}],"predecessor-version":[{"id":33726,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33724\/revisions\/33726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36197"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}