{"id":33775,"date":"2022-05-11T13:31:54","date_gmt":"2022-05-11T11:31:54","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/adidas-sport-bra-advert-banned\/"},"modified":"2026-08-05T19:54:27","modified_gmt":"2026-08-05T17:54:27","slug":"adidas-sport-bra-advert-banned","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/adidas-sport-bra-advert-banned\/","title":{"rendered":"The Adidas Sport Bra Ad Banned in UK"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-24794 size-full\" title=\"Adidas Sports Bra Advert\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/05\/adidas-sports-bra-advert.jpg\" alt=\"Adidas Sports Bra Advert\" width=\"1200\" height=\"675\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Advertising_Standards_Authority_ASA_banned_the_Adidas_Breast_Advert_from_the_media\"><\/span>The Advertising Standards Authority (ASA) banned the Adidas Breast Advert from the media.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-sport-bra-advert-banned\/#The_Advertising_Standards_Authority_ASA_banned_the_Adidas_Breast_Advert_from_the_media\" >The Advertising Standards Authority (ASA) banned the Adidas Breast Advert from the media.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-sport-bra-advert-banned\/#The_reasons_we_didnt_make_just_one_sports_bra\" >The reasons we didn&#8217;t make just one sports bra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-sport-bra-advert-banned\/#Related_The_5_Best_Adidas_Commercials\" >Related: The 5 Best Adidas Commercials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-sport-bra-advert-banned\/#Related_The_story_of_Adidas_and_Puma\" >Related: The story of Adidas and Puma<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <strong>Adidas Breasts campaign<\/strong> featuring dozens of sets of breasts to promote the diversity of its <strong>has been banned by the UK.<\/strong> The reason? Use explicit nudity and appearing where children could see the ads.<\/p>\n<p><strong>The Adidas banned campaign<\/strong> promote the diversity of its range of sports bras with Twitter, Instagram and Billboards posters. In the creativity we can see a large group of breasts to promote the diversity of its. Adidas defended the images, because they <em>&#8220;celebrate different shapes and sizes and illustrate diversity&#8221;<\/em>.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r_FibUGt7uc\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>But, according to the complainers, the Adidas advert were &#8220;<em>gratuitous and sexualising the women and reducing them to body part&#8221;. <\/em><strong>Advertising Standards Authority (ASA)<\/strong> responses that the ads were not sexualising or objectifying but the nudity was real. For this reason the compalint was only confirmed for nudity. <strong>Adidas<\/strong> says that the images had been cropped to protect the identity of the models, which have voluntarily participated.<\/p>\n<p>The <strong>Asa<\/strong> statement says: <em>&#8220;We noted the breasts were the main focus in the ads, and there was less emphasis on the bras themselves, which were only referred to in the accompanying text. As the ads contained explicit nudity, we considered that they required careful targeting to avoid causing offence to those who viewed them&#8221;.<\/em><\/p>\n<p>Also, <strong>Adidas<\/strong> said that it had not run the adverts on posters or billboards near schools or religious venues, and did not think the campaign would cause harm or distress to children.<\/p>\n<p><em>\u201cThe ads must not appear again in the forms complained of\u201d<\/em> says the ASA. \u201c<em>We told Adidas UK to ensure their ads did not cause offence and were targeted responsibly.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_reasons_we_didnt_make_just_one_sports_bra\"><\/span>The reasons we didn&#8217;t make just one sports bra<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZwlVwss6xR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZwlVwss6xR\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de adidas Women (@adidaswomen)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><\/center><em>&#8220;The reasons we didn&#8217;t make just one sports bra&#8221;<\/em> is the title of the <a href=\"https:\/\/en.esloganmagazine.com\/adidas-commercial-breasts\/\" target=\"_blank\" rel=\"noopener\"><strong>Adidas Breast Advert<\/strong><\/a>. On Instagram they have posted an image of <strong>20 different women&#8217;s breasts,<\/strong> each of different shapes and sizes. The reason, to normalize women&#8217;s body diversity: <em>&#8220;Over 90% of women wear the wrong size sports bra and don&#8217;t get the support they need. Our new collection of sports bras for all sports and all sizes gives you the perfect support &#8220;.<\/em> It has published the brand on networks.<\/p>\n<p>&nbsp;<\/p>\n<p>[ads1]<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wKFhek1Douk\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[divider style=&#8221;solid&#8221; top=&#8221;30&#8243; bottom=&#8221;20&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_The_5_Best_Adidas_Commercials\"><\/span>Related: The 5 Best Adidas Commercials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/best-adidas-commercials\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-22409 size-full\" title=\"The Best Adidas Commercials\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2021\/11\/best-adidas-commercials.jpg\" alt=\"The Best Adidas Commercials\" width=\"1200\" height=\"675\"><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;medium&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/best-adidas-commercials\/&#8221; icon=&#8221;&#8221; target=&#8221;true&#8221; nofollow=&#8221;false&#8221;]<strong>Top5: Best Adidas Commercials<\/strong>[\/button]<\/p>\n<p>[divider style=&#8221;solid&#8221; top=&#8221;30&#8243; bottom=&#8221;20&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_The_story_of_Adidas_and_Puma\"><\/span>Related: The story of Adidas and Puma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20276\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/01\/adidas-y-puma-rivalidad-02.jpg\" alt=\"Rivalidad entre Adidas y Puma\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;medium&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/adidas-and-puma-the-story-of-two-brohers\/&#8221; icon=&#8221;&#8221; target=&#8221;true&#8221; nofollow=&#8221;false&#8221;]<strong>The Story of Adidas and Puma<\/strong>[\/button]<\/p>\n<p><strong>Watch<\/strong>&nbsp;| <a href=\"https:\/\/youtu.be\/r_FibUGt7uc\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Advertising Standards Authority (ASA) banned the Adidas Breast Advert from the media. The Adidas Breasts campaign featuring dozens of sets of breasts to promote the diversity of its has been banned by the UK. The reason? Use explicit nudity and appearing where children could see the ads. The Adidas banned campaign promote the diversity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1274],"tags":[314,201,1030,74],"class_list":["post-33775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-the-best-adidas-commercials","tag-adidas","tag-advertising","tag-digital-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33775"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33775\/revisions"}],"predecessor-version":[{"id":33777,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33775\/revisions\/33777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36173"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}