{"id":33784,"date":"2022-05-18T08:26:45","date_gmt":"2022-05-18T06:26:45","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mastercard-advert-messi\/"},"modified":"2026-08-05T19:54:29","modified_gmt":"2026-08-05T17:54:29","slug":"mastercard-advert-messi","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mastercard-advert-messi\/","title":{"rendered":"MasterCard advert recreates Messi&#8217;s first flight to Barcelona"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-24878 size-full\" title=\"Anuncio de MasterCard |\u00a0Messi\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/05\/anuncio-de-mastercard-messi-01.jpg\" alt=\"Anuncio de MasterCard |\u00a0Messi\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>The MasterCard advert goes back in time to recreate the flight that brought Messi from Argentina to Barcelona.<\/h2>\n<p>It is not easy to find a slogan that defines you and marks your communication as a brand. There are few companies that achieve it and surely we will all be thinking of them. Slogans like <a href=\"https:\/\/www.esloganmagazine.com\/los-origenes-del-logo-de-nike-y-su-eslogan-just-do-it\/\" target=\"_blank\" rel=\"noopener\">&#8220;Just Do It&#8221; by Nike<\/a> or <a href=\"https:\/\/www.esloganmagazine.com\/impossible-is-nothing-adidas\/\" target=\"_blank\" rel=\"noopener\">&#8220;Impossible is Nothing&#8221; by Adidas<\/a> have defined an entire generation and are still valid today.<\/p>\n<p>Another brand that hit the nail on the head was <strong>MasterCard with &#8220;Priceless&#8221;<\/strong>. The financial services company appealed directly to the feelings that define what is priceless for you. And from there began a series of advertising campaigns until reaching the one they have presented today.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tyyxf_ZVgkk\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;What&#8217;s Priceless to You&#8221;<\/strong> is the question they ask <strong>Leo Messi<\/strong> and the common thread of the <strong>MasterCard advert<\/strong>. It has been made by the <strong>McCann agency<\/strong> and recreates Messi&#8217;s first flight to Barcelona.<\/p>\n<p>The voiceover begins by talking about how the world has changed and asks Leo Messi a question: <em>&#8220;What is priceless for you?&#8221;<\/em> Then they show us a Messi as a child on a plane, full of doubts and fears, bound for his first trial with FC Barcelona.<\/p>\n<p>At the end, Messi as a child meets his adult version in the tunnel where the campaign begins to exchange a few words: <em>&#8220;As long as you do what you love, priceless things follow you everywhere&#8221;.<\/em> The MasterCard advert is one of the brand&#8217;s initiatives ahead of the Champions League final to be held in Paris on May 28.<\/p>\n<p>The boy who plays Messi has been digitally created for the occasion, and is shown in a &#8220;Behind the scenes.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Wal4EEFkDJc\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/tyyxf_ZVgkk\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The MasterCard advert goes back in time to recreate the flight that brought Messi from Argentina to Barcelona. It is not easy to find a slogan that defines you and marks your communication as a brand. There are few companies that achieve it and surely we will all be thinking of them. Slogans like &#8220;Just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1303],"tags":[201,606],"class_list":["post-33784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2022","tag-advertising","tag-mastercard"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33784"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33784\/revisions"}],"predecessor-version":[{"id":33786,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33784\/revisions\/33786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36170"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}