{"id":33824,"date":"2015-03-05T09:39:06","date_gmt":"2015-03-05T08:39:06","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/las-divertidas-reacciones-de-las-marcas-ante-la-polemica-del-vestido\/"},"modified":"2015-03-05T09:39:06","modified_gmt":"2015-03-05T08:39:06","slug":"las-divertidas-reacciones-de-las-marcas-ante-la-polemica-del-vestido","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/las-divertidas-reacciones-de-las-marcas-ante-la-polemica-del-vestido\/","title":{"rendered":"Las divertidas reacciones de las marcas ante la pol\u00e9mica del vestido"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5536\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/marcas-polemicas-vestido.jpg\" alt=\"marcas-polemicas-vestido\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Cuando &#8220;algo&#8221; se convierte en viral las marcas que aprovechan esa corriente creada\u00a0suelen generar una repercusi\u00f3n que no deben desaprovechar. Las marcas que reaccionen con rapidez, creatividad e ingenio en las redes sociales obtienen un\u00a0premio &#8220;viral&#8221; y posicionan mejor su reputaci\u00f3n online.<\/p>\n<p>Y no es f\u00e1cil\u00a0reaccionar con rapidez ante los eventos virales que genera internet porque no sabes qu\u00e9 (estupidez) te puedes encontrar hoy. El \u00faltimo ejemplo ha sido la pol\u00e9mica del vestido \u00a0#TheDress dividiendo literalmente al planeta entre\u00a0los que lo ve\u00edan en blanco y dorado o negro y azul. La popular foto apareci\u00f3 por la red\u00a0el viernes por la ma\u00f1ana y por la noche ya ocupaba portadas en todos los telenoticias en prime time.<\/p>\n<p>Muchas marcas aprovecharon la &#8220;ola&#8221; de la viralidad del vestido para sumarse y dar su particular visi\u00f3n del tema. Aqu\u00ed os dejamos las m\u00e1s creativas.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5520\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-dunkin-donuts.jpg\" alt=\"thedress-dunkin-donuts\" width=\"620\" height=\"611\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5521\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-durex.jpg\" alt=\"thedress-durex\" width=\"620\" height=\"758\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5522\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-fiat.jpg\" alt=\"thedress-fiat\" width=\"620\" height=\"684\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5523\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-guinness.jpg\" alt=\"thedress-guinness\" width=\"620\" height=\"847\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5524\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-heineken.jpg\" alt=\"thedress-heineken\" width=\"620\" height=\"455\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5525\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-kitkat.jpg\" alt=\"thedress-kitkat\" width=\"620\" height=\"484\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5526\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-lego.jpg\" alt=\"thedress-lego\" width=\"620\" height=\"774\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5527\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-lotus-bakeries.jpg\" alt=\"thedress-lotus-bakeries\" width=\"620\" height=\"620\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5528\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-mcdonalds.jpg\" alt=\"thedress-mcdonalds\" width=\"620\" height=\"479\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5529\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-mms.jpg\" alt=\"thedress-mms\" width=\"620\" height=\"627\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5530\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-oreo.jpg\" alt=\"thedress-oreo\" width=\"620\" height=\"446\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5531\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-pepsi.jpg\" alt=\"thedress-pepsi\" width=\"620\" height=\"757\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5532\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-pizzahut.jpg\" alt=\"thedress-pizzahut\" width=\"620\" height=\"698\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5533\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-samsung.jpg\" alt=\"thedress-samsung\" width=\"620\" height=\"478\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5534\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-tide.jpg\" alt=\"thedress-tide\" width=\"620\" height=\"550\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-5535\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2015\/03\/thedress-toyota.jpg\" alt=\"thedress-toyota\" width=\"620\" height=\"791\" title=\"\"><\/p>\n<p>Visto en | La Criatura Creativa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando &#8220;algo&#8221; se convierte en viral las marcas que aprovechan esa corriente creada\u00a0suelen generar una repercusi\u00f3n que no deben desaprovechar. Las marcas que reaccionen con rapidez, creatividad e ingenio en las redes sociales obtienen un\u00a0premio &#8220;viral&#8221; y posicionan mejor su reputaci\u00f3n online. Y no es f\u00e1cil\u00a0reaccionar con rapidez ante los eventos virales que genera internet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-33824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33824"}],"version-history":[{"count":0,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/20788"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}