{"id":33835,"date":"2022-06-17T06:40:46","date_gmt":"2022-06-17T04:40:46","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/burger-king-commercial-pride-month-time-to-be-proud\/"},"modified":"2026-08-05T19:54:46","modified_gmt":"2026-08-05T17:54:46","slug":"burger-king-commercial-pride-month-time-to-be-proud","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/burger-king-commercial-pride-month-time-to-be-proud\/","title":{"rendered":"Burger King&#8217;s controversial commercial for Pride month in Austria"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25382 size-full\" title=\"Anuncio de Burger King |\u00a0Time To Be Proud\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/06\/anuncio-burger-king-time-to-be-proud-01.jpg\" alt=\"Anuncio de Burger King |\u00a0Time To Be Proud\" width=\"1200\" height=\"675\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Burger_Kings_commercial_in_Austria_to_celebrate_Pride_Month_has_sparked_a_flurry_of_criticism_of_the_brand\"><\/span>Burger King&#8217;s commercial in Austria to celebrate Pride Month has sparked a flurry of criticism of the brand.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/burger-king-commercial-pride-month-time-to-be-proud\/#Burger_Kings_commercial_in_Austria_to_celebrate_Pride_Month_has_sparked_a_flurry_of_criticism_of_the_brand\" >Burger King&#8217;s commercial in Austria to celebrate Pride Month has sparked a flurry of criticism of the brand.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/burger-king-commercial-pride-month-time-to-be-proud\/#The_controversy_with_the_Burger_King_Commercial\" >The controversy with the Burger King Commercial<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The month of June is known for being the <strong>Pride month<\/strong>, where diversity, inclusion and vindication of the rights of the LGBTQI+ collective are celebrated. In Eslogan Magazine we have dedicated a special to analyze the <a href=\"https:\/\/www.esloganmagazine.com\/mejores-anuncios-lgtbi-movimient-pride\/\" target=\"_blank\" rel=\"noopener\">best Pride commercials<\/a> and how some brands are really involved with the collective.<\/p>\n<p>It is a month where brands seek to connect with members of the community, seeking complicity, understanding or even controversy. This is the case of the Burger King ad in Austria.<\/p>\n<p><!--more--><\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CeQQGrigPqN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CeQQGrigPqN\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de BURGER KING\u00ae O\u0308sterreich (@burgerkingaustria)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><em><a href=\"https:\/\/www.instagram.com\/p\/CeQQGrigPqN\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\">&#8220;Time to be Proud&#8221;<\/a><\/em>\u00a0 is the title of the <strong>Burger King commercial<\/strong> made by the creative agency <strong>Jung von Matt Donau.<\/strong> The piece does not have much mystery, they are two Whopper hamburgers each with two equal buns: One with two upper parts of the bun, another with the two lower parts of the dough. All on a rainbow flag background.<\/p>\n<p>The campaign copy reads: <em>&#8220;Two equal buns for equal love and equal rights. We want to set an example for equality for all sexual identities and orientations. A little twist meant to put a smile on our faces and remind us to treat each other with respect and peace. It doesn&#8217;t matter who you are and who you love. It&#8217;s #TimeToBeProud&#8221;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_controversy_with_the_Burger_King_Commercial\"><\/span>The controversy with the Burger King Commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Burger King&#8217;s commercial<\/strong> does not have much of a mystery, but the controversy has been raised by users, who accuse the brand of doing <em>&#8220;Pride Washing&#8221;<\/em>, that is, sympathizing with the group only to generate profits and not help the community. .<\/p>\n<p>The commissioning agency has had to meet the criticism to apologize. According to the agency: <em>&#8220;We are proud of our community within the agency. Unfortunately, we still mess up and don&#8217;t check out different interpretations of the Pride Whopper well enough with community members. Our biggest concern is if we offended community members.&#8221; LGBTQ with this campaign. If this is the case, we truly apologize. We have learned our lessons and will include experts in communication with the LGBTQ community for future work, as promoting equal love and equal rights will continue to be a priority for us.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King&#8217;s commercial in Austria to celebrate Pride Month has sparked a flurry of criticism of the brand. The month of June is known for being the Pride month, where diversity, inclusion and vindication of the rights of the LGBTQI+ collective are celebrated. In Eslogan Magazine we have dedicated a special to analyze the best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1260,424,1242],"tags":[491,964,347],"class_list":["post-33835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-burger-king-commercials","category-social-media","category-social-networks","tag-burger-king","tag-pride","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33835"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33835\/revisions"}],"predecessor-version":[{"id":33837,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33835\/revisions\/33837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36152"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}