{"id":33876,"date":"2022-07-25T09:09:51","date_gmt":"2022-07-25T07:09:51","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/inner-strong-gatorade\/"},"modified":"2026-08-05T19:55:02","modified_gmt":"2026-08-05T17:55:02","slug":"inner-strong-gatorade","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/inner-strong-gatorade\/","title":{"rendered":"Gatorade&#8217;s motivational campaign &#8220;Inner Strong&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25658 size-full\" title=\"Anuncio de Gatorade |\u00a0Inner Strong\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/07\/anuncio-de-gatorade-inner-strong-01.jpg\" alt=\"Anuncio de Gatorade |\u00a0Inner Strong\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Gatorade&#8217;s campaign is titled &#8220;Inner Strong&#8221; and features athletes Serena Williams, Hansel Emmanuel and Sunisa Lee.<\/h2>\n<p><strong>The popular isotonic drink brand Gatorade<\/strong> launched the<em> &#8220;Fuel Tomorrow&#8221;<\/em> campaign at the beginning of the year with which it sought to help communities to offer children a safe and welcoming environment to practice their favorite sport.<\/p>\n<p>Now they launch the second iteration of the campaign with a proposal that aims to break down barriers to <strong>empower future generations of athletes<\/strong>. And for this he has made three ads with different protagonists.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SUl33jx_vzs\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Inner Strong&#8221;<\/strong>\u00a0is the title of the<strong> Gatorade advert<\/strong> made by the<strong> Swift Portland agency<\/strong> and directed by <strong>Drew Tyndell and Lucy Dyson<\/strong>. They explain the story of a global megastar like <strong>Serena Williams<\/strong> and the stories of emerging athletes <strong>Hansel Emmanuel and Sunisa Lee.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/P-n5gPZHLTU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Each piece mixes animation with real image and has a different style according to each athlete, highlighting their<strong> &#8220;Inner Strength&#8221;.<\/strong> For <strong>Serena Williams<\/strong> it is <em>&#8220;Believe&#8221;<\/em>, for<strong> Sunisa Lee<\/strong> <em>&#8220;Work Ethic&#8221;<\/em> and for <strong>Hansel Enmanuel<\/strong> <em>&#8220;Focus&#8221;.<\/em> Each piece has key motivational tips like <strong>Sunisa&#8217;s<\/strong> message: <em>&#8220;Trust yourself, be patient and use those tools to remove all doubts.&#8221;<\/em> And they emphasize that all these reasons are inside each one of us.<\/p>\n<p>The animation for Gatorade&#8217;s <em>&#8220;Inner Strong&#8221;<\/em> campaign was done by German artist<strong> Lucy Dyson<\/strong>, creative duo <strong>Unlimited Time Only<\/strong>, and Portland animation studio <strong>Computer Team.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VJ6Fkp0tCCo\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Ver<\/strong> | <a href=\"https:\/\/youtu.be\/SUl33jx_vzs\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gatorade&#8217;s campaign is titled &#8220;Inner Strong&#8221; and features athletes Serena Williams, Hansel Emmanuel and Sunisa Lee. The popular isotonic drink brand Gatorade launched the &#8220;Fuel Tomorrow&#8221; campaign at the beginning of the year with which it sought to help communities to offer children a safe and welcoming environment to practice their favorite sport. Now they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197],"tags":[201,652,202],"class_list":["post-33876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-gatorade","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33876"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33876\/revisions"}],"predecessor-version":[{"id":33878,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33876\/revisions\/33878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36131"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}