{"id":33887,"date":"2022-09-07T07:40:15","date_gmt":"2022-09-07T05:40:15","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/heinz-ketchup-clothes-collection\/"},"modified":"2026-08-05T19:55:06","modified_gmt":"2026-08-05T17:55:06","slug":"heinz-ketchup-clothes-collection","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/heinz-ketchup-clothes-collection\/","title":{"rendered":"Heinz&#8217;s clothing collection with a built-in ketchup stain"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25752 size-full\" title=\"Colecci\u00f3n de ropa de Heinz\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/09\/coleccion-ropa-henz-vintage-drip-01-1.jpg\" alt=\"Colecci\u00f3n de ropa de Heinz\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>The Heinz clothing collection aims to turn the popular Ketchup stain into an icon.<\/h2>\n<p>If there&#8217;s Ketchup on food, there&#8217;s a stain for sure. And under this premise, Heinz has launched a clothing collection&#8230; with a stain incorporated. He has done it in partnership with <strong>thredUP<\/strong>, the world&#8217;s largest online fashion reselling platform. In total <strong>157 second-hand pieces<\/strong> with a unique ketchup brand.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/imdISGFzclg\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;Heinz Vintage Drip&#8221;<\/em> is the title of Heinz&#8217;s clothing campaign. It is a joint action with the <strong>thredUP portal<\/strong> and 100% of the profits will go to support the fight against hunger with <strong>Rise Against Hunger.<\/strong><\/p>\n<p>According to <strong>Alyssa Cicero,<\/strong> Heinz Director of Communications: <em>&#8220;Heinz is recognized for its iconic glass bottle and slow-pour ketchup, and we&#8217;ve seen an opportunity to understand the stain we&#8217;ve been leaving on people&#8217;s clothing as another iconic symbol.&#8221;<\/em><\/p>\n<p>This collection comes at a time when generation Z prefers to look for a second-hand item before having a new one. According to portal data, 62% of buyers prefer it.<\/p>\n<p><strong>Erin Wallace<\/strong>, Vice President of Integrated Marketing at thredUP comments: <em>&#8220;We&#8217;re thrilled to partner with an iconic brand to create the first line of ketchup-stained secondhand clothing, celebrating reuse. This collection offers a unique way for lovers of fashion and food lovers participate in the circular economy.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/imdISGFzclg\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Heinz clothing collection aims to turn the popular Ketchup stain into an icon. If there&#8217;s Ketchup on food, there&#8217;s a stain for sure. And under this premise, Heinz has launched a clothing collection&#8230; with a stain incorporated. He has done it in partnership with thredUP, the world&#8217;s largest online fashion reselling platform. In total [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1303,1257,73],"tags":[671,74],"class_list":["post-33887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2022","category-best-heinz-commercials","category-marketing","tag-heinz","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33887"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33887\/revisions"}],"predecessor-version":[{"id":33888,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33887\/revisions\/33888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36124"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}