{"id":33889,"date":"2022-09-08T07:35:43","date_gmt":"2022-09-08T05:35:43","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/carlsberg-and-liverpool-sponsorship\/"},"modified":"2026-08-05T19:55:08","modified_gmt":"2026-08-05T17:55:08","slug":"carlsberg-and-liverpool-sponsorship","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/carlsberg-and-liverpool-sponsorship\/","title":{"rendered":"Carlsberg celebrates 30 years of sponsorship with Liverpool"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25774 size-full\" title=\"Carlsberg celebra 30 a\u00f1os con el Liverpool\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/09\/carlsberg-patrocinio-liverpool-01.jpg\" alt=\"Carlsberg celebra 30 a\u00f1os con el Liverpool\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Carlsberg celebrates the longest association of a brand with a Premier League team.<\/h2>\n<p>The case of<strong> Liverpool<\/strong> and its sponsorships is curious. In a world where teams auction off their sponsorships to the highest bidder from time to time, the English team makes a point of retaining those sponsors with which it feels comfortable.<\/p>\n<p>Recently it was the British bank <a href=\"https:\/\/en.esloganmagazine.com\/standard-chartered-liverpool-commercial\/\" target=\"_blank\" rel=\"noopener\">Standard Chartered<\/a> that celebrated 10 years of sponsorship with the reds; and now it&#8217;s <strong>Carlsberg<\/strong>, the Danish beer brand celebrating 30 years of association with the club.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PSaxuQFMfTs\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Forever Fans&#8221;<\/strong><\/em> is the title of the <strong>Carlsberg and Liverpool advertisement celebrating 30 years of sponsorship.<\/strong> A special relationship that has endured many ups and downs, but has always remained faithful.<\/p>\n<p>This multi-channel campaign reaches 26 markets and celebrates the many times Carlsberg has been a part of Liverpool fans. A campaign by <strong>The Network Worth Your While, SMALL, The Council and Drive Studios.<\/strong><\/p>\n<p>The advert is directed by Danish director <strong>Tore Frandsen<\/strong> and places us in the same pub for 30 years; in which they review the legendary moments of the club, frozen in time and from the point of view of the fans as they live those moments.<\/p>\n<p><strong>Ver<\/strong> | <a href=\"https:\/\/youtu.be\/PSaxuQFMfTs\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlsberg celebrates the longest association of a brand with a Premier League team. The case of Liverpool and its sponsorships is curious. In a world where teams auction off their sponsorships to the highest bidder from time to time, the English team makes a point of retaining those sponsors with which it feels comfortable. Recently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1303],"tags":[201,279,1035,202],"class_list":["post-33889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2022","tag-advertising","tag-carlsberg","tag-liverpool","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33889"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33889\/revisions"}],"predecessor-version":[{"id":33891,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33889\/revisions\/33891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36123"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}