{"id":33894,"date":"2022-09-12T07:38:34","date_gmt":"2022-09-12T05:38:34","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/rocky-scene-ladbrokes-commercial\/"},"modified":"2026-08-05T19:55:09","modified_gmt":"2026-08-05T17:55:09","slug":"rocky-scene-ladbrokes-commercial","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/rocky-scene-ladbrokes-commercial\/","title":{"rendered":"Ladbrokes commercial reimagines iconic Rocky scene"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25821 size-full\" title=\"Anuncio de Ladbrokes |\u00a0Escena de Rocky\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/09\/anuncio-de-ladbrokes-escena-de-rocky-01.jpg\" alt=\"Anuncio de Ladbrokes |\u00a0Escena de Rocky\" width=\"1200\" height=\"675\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_iconic_scene_of_Rocky_running_up_the_stairs_has_been_reimagined_for_the_latest_Ladbrokes_ad\"><\/span>The iconic scene of Rocky running up the stairs has been reimagined for the latest Ladbrokes ad<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/rocky-scene-ladbrokes-commercial\/#The_iconic_scene_of_Rocky_running_up_the_stairs_has_been_reimagined_for_the_latest_Ladbrokes_ad\" >The iconic scene of Rocky running up the stairs has been reimagined for the latest Ladbrokes ad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/rocky-scene-ladbrokes-commercial\/#Making_of_Ladbrokes_Commercial_%E2%80%93_Rocky\" >Making of Ladbrokes Commercial &#8211; Rocky<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>There are technically ambitious campaigns that leave you speechless from the beginning. This is the case of the latest campaign by <strong>Labrokes,<\/strong> the UK bookmaker, which continues with its <em>&#8220;We Play Together&#8221;<\/em> campaign that began in 2020.<\/p>\n<p>The brand wants to reposition itself to reach broader audiences and for this it has relied on the creative agency <strong>Neverland.<\/strong> His latest campaign is a complicated campaign that recreates one of the most iconic images in cinema.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/I9igVbY03hk\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Rocky&#8221;<\/strong> is the title of the <strong>Ladbrokes commercial<\/strong> that recreates the iconic <strong>Rocky scene<\/strong>. It is the moment when the protagonist goes for a run and ends up going up the stairs of the Philadelphia Museum of Art. It has been recreated with state-of-the-art VFX to recreate the montage in motion.<\/p>\n<p>For this, more than 250 costumed characters were filmed in Budapest to integrate it into the ad. Danish director <strong>Nicolai Fugslig<\/strong>, creator of the Guinness advertisements and <a href=\"https:\/\/en.esloganmagazine.com\/bouncing-balls-by-sony\/\" target=\"_blank\" rel=\"noopener\">Sony Bravia&#8217;s Balls<\/a>, among others; has been in charge of directing the ambitious project.<\/p>\n<p>According to <strong>Jon Forsyth,<\/strong> creative director of Neverland:<em> &#8220;I can&#8217;t even begin to convey the amount of time, craft and skill that has gone into making this. It sets a new benchmark in cinema and I take off my red headband to the talent.&#8221; who has made this crazy idea a reality.&#8221;<\/em><\/p>\n<p>To recreate the iconic scene from Rocky, the original title <em>&#8220;Gonna Fly Now&#8221;<\/em> has been recomposed by <strong>The English Session Orchestra<\/strong> and sung by the <strong>London Voices Choir<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Making_of_Ladbrokes_Commercial_%E2%80%93_Rocky\"><\/span>Making of Ladbrokes Commercial &#8211; Rocky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pgTwZHFKsNw\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/0-16OgUylPU\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The iconic scene of Rocky running up the stairs has been reimagined for the latest Ladbrokes ad There are technically ambitious campaigns that leave you speechless from the beginning. This is the case of the latest campaign by Labrokes, the UK bookmaker, which continues with its &#8220;We Play Together&#8221; campaign that began in 2020. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1303],"tags":[201,1051,202],"class_list":["post-33894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2022","tag-advertising","tag-ladbrokes","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33894"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33894\/revisions"}],"predecessor-version":[{"id":33895,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33894\/revisions\/33895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36121"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}