{"id":33908,"date":"2022-09-20T07:37:31","date_gmt":"2022-09-20T05:37:31","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/anuncio-de-back-market-sorry-cats\/"},"modified":"2026-08-05T19:55:15","modified_gmt":"2026-08-05T17:55:15","slug":"anuncio-de-back-market-sorry-cats","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/anuncio-de-back-market-sorry-cats\/","title":{"rendered":"Cats riot in hilarious Back Market commercial: &#8220;Sorry Cats&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-25958 size-full\" title=\"Anuncio de BackMarket |\u00a0Sorry Cats\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/09\/anuncio-de-backmarket-sorry-cats-01.jpg\" alt=\"Anuncio de BackMarket |\u00a0Sorry Cats\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>The Back Market commercial is a funny story of cat rebellion in the real world.<\/h2>\n<p><strong>Cats<\/strong> are peculiar pets. Elusive, independent, affectionate or rebellious, they are the antagonists of the so-called best friend of man. Some sometimes disturbing personalities that have been used to launch a question: What would happen if the cats rebelled?<\/p>\n<p>It is the premise of <strong>Back Market&#8217;s new advertising campaign.<\/strong> A suspenseful story in which felines rebel against the technology we use every day.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9VJEsSVPahw\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Sorry Cats&#8221;<\/strong><\/em> is the title of the <strong>Back Market commercial<\/strong> created by the Parisian agency<strong> Buzzman.<\/strong> It is the first international campaign of the brand, created in France in 2014 and specialists in the sale of refurbished technological products.<\/p>\n<p><strong>Back Market&#8217;s commercial<\/strong> is an homage to <strong>Alfred Hitchcock&#8217;s<\/strong> films in which cats rebel against technological products. These form an alliance to prevent us from using gadgets on a daily basis and, little by little, they are taking over the streetsIt&#8217;s not until they get to the reconditioning lab that we discover the campaign tagline: <em>&#8220;Sorry Cats. You&#8217;re not the only ones. Tech now have multiple lives, too&#8221;.<\/em><\/p>\n<p>The BackMarket ad has been directed by <strong>Tom Kunts,<\/strong> director of ads for <strong>OldSpice, Ax and Heineken,<\/strong> among others, and winner of more than 40 lions at Cannes. This campaign is the brand&#8217;s first international campaign and will be broadcast in France, Germany and Spain as well as outdoor advertising and social media.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/9VJEsSVPahw\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Back Market commercial is a funny story of cat rebellion in the real world. Cats are peculiar pets. Elusive, independent, affectionate or rebellious, they are the antagonists of the so-called best friend of man. Some sometimes disturbing personalities that have been used to launch a question: What would happen if the cats rebelled? It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1303],"tags":[201,202],"class_list":["post-33908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2022","tag-advertising","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33908"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33908\/revisions"}],"predecessor-version":[{"id":33910,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33908\/revisions\/33910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36114"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}