{"id":33917,"date":"2022-09-27T08:07:28","date_gmt":"2022-09-27T06:07:28","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/levis-advert-buy-better-wear-longer\/"},"modified":"2026-08-05T19:55:18","modified_gmt":"2026-08-05T17:55:18","slug":"levis-advert-buy-better-wear-longer","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/levis-advert-buy-better-wear-longer\/","title":{"rendered":"Levi&#8217;s energetic advert: &#8220;Buy Better. Wear Longer&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-26070 size-full\" title=\"Anuncio de Levi's | Buy Better Wear Longer\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/09\/anuncio-de-levis-buy-better-wear-longer-01.jpg\" alt=\"Anuncio de Levi's | Buy Better Wear Longer\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>The Levi&#8217;s advert is a tribute to the brand&#8217;s most famous pants: the 501.<\/h2>\n<p>Many of the fashion designers, when asked what piece of clothing they would like to have created, many give the same answer: jeans. And it is that this piece of fabric is, without a doubt, the most popular when it comes to making clothes.<\/p>\n<p>And if we think of jeans, the first brand that comes to mind is <strong>Levi&#8217;s and its model 501.<\/strong> In fact, they were the inventors of the model in 1873 when <strong>Jacob Devis and Levi Strauss<\/strong> patented it in San Francisco. Now, for its latest advertising campaign, the brand is paying homage to its most popular piece: the 501.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4oCB0SwxJB8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Buy Better. Wear Longer&#8221;<\/strong><\/em> <em>(&#8220;Buy better. Take them longer&#8221;)<\/em> is the title of the <strong>Levi&#8217;s advert.<\/strong> It has been created by the <strong>AKQA San Francisco agency<\/strong> and produced by <strong>Iconoclast.<\/strong><\/p>\n<p>The starting point of the campaign begins in the 60s when a boy buys them in a store. Then a journey through time begins where the pants go through different owners, situations and states until they reach our days.<\/p>\n<p>According to <strong>Karen Riley-Grant,<\/strong> Levi&#8217;s Global Marketing Director: <em>&#8220;The campaign speaks to the heritage and durability of Levi&#8217;s. A pair of jeans ages beautifully and can captivate generation after generation with small changes. They are timeless and always in style. It doesn&#8217;t matter what decade it is.&#8221;<\/em><\/p>\n<p>The campaign aims to encourage consumers to shop wisely and wear their clothes longer; all in order to generate a lower environmental impact. For its part, the brand uses fabrics that need less water for their creation; and has opened a second-hand clothing store called &#8220;Second Hand.&#8221;<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/4oCB0SwxJB8\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Levi&#8217;s advert is a tribute to the brand&#8217;s most famous pants: the 501. Many of the fashion designers, when asked what piece of clothing they would like to have created, many give the same answer: jeans. And it is that this piece of fabric is, without a doubt, the most popular when it comes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1303],"tags":[201],"class_list":["post-33917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2022","tag-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33917"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33917\/revisions"}],"predecessor-version":[{"id":33918,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33917\/revisions\/33918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36111"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}