{"id":33949,"date":"2022-10-19T08:20:32","date_gmt":"2022-10-19T06:20:32","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pepsi-billboard-thermometer\/"},"modified":"2026-08-05T19:55:30","modified_gmt":"2026-08-05T17:55:30","slug":"pepsi-billboard-thermometer","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pepsi-billboard-thermometer\/","title":{"rendered":"The Pepsi billboard shows that its blue is cooler than red"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-26439 size-full\" title=\"Valla de Pepsi | Term\u00f3metro color azul\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2022\/10\/valla-de-pepsi-termometro-color-01.jpg\" alt=\"Valla de Pepsi | Term\u00f3metro color azul\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Pepsi&#8217;s billboard wants to show that its corporate color is more refreshing than the competition&#8217;s red.<\/h2>\n<p>The advertising competition between <a href=\"https:\/\/en.esloganmagazine.com\/coca-cola-vs-pepsi-commercials\/\" target=\"_blank\" rel=\"noopener\">Pepsi and Coca-Cola<\/a> has taken another small step in this fascinating story of brand rivalry. And it is <strong>Pepsi,<\/strong> the one that does not have a dominant position, the one that tries to demonstrate that its product is better than that of the competition.<\/p>\n<p>The Atlanta multinational, for its part, has not entered this type of war for a long time. <a href=\"https:\/\/en.esloganmagazine.com\/marketing-and-advertising-strategy-of-coca-cola\/\" target=\"_blank\" rel=\"noopener\"><strong>Coca-Cola&#8217;s marketing and advertising strategy<\/strong><\/a> is clear and well defined, and involves building an image that is perennial over time. In this process, you avoid useless battles against the competition.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uchnbnyA6UI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Pepsi billboard<\/strong> placed in Santa Marta, one of the hottest cities in Colombia, was the idea of the <strong>Sancho BBDO agency.<\/strong> This city can reach temperatures of up to 42\u00baC and has been chosen as the perfect location to carry out this action.<\/p>\n<p>And it is that the <strong>Pepsi billboard<\/strong> is based on a study carried out by the <strong>Sustainability Research Center of the University of the Sunshine Coast<\/strong>, in Australia. This study shows that blue surfaces absorb less solar radiation and reflect ultraviolet rays. In practice it means that blue surfaces are cooler than other colors. Among them, of course, <strong>the red color of Coca-Cola<\/strong>.<\/p>\n<p>To effectively demonstrate this, the <strong>Pepsi billboard<\/strong> was equipped with two thermometers, each on a surface of each color. The result? The blue color was always a few degrees lower than the red color. Pepsi has not hesitated to show its chest to show that its color refreshes more than that of the competition.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/uchnbnyA6UI\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi&#8217;s billboard wants to show that its corporate color is more refreshing than the competition&#8217;s red. The advertising competition between Pepsi and Coca-Cola has taken another small step in this fascinating story of brand rivalry. And it is Pepsi, the one that does not have a dominant position, the one that tries to demonstrate that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1303,73,1238,1259],"tags":[74,285,243],"class_list":["post-33949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2022","category-marketing","category-outdoor-advertising","category-the-best-pepsi-commercials","tag-marketing","tag-pepsi","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=33949"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33949\/revisions"}],"predecessor-version":[{"id":33951,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/33949\/revisions\/33951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36096"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=33949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=33949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=33949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}