{"id":34043,"date":"2023-01-12T09:00:58","date_gmt":"2023-01-12T08:00:58","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-commercial-celebrating-together-is-magic\/"},"modified":"2026-08-05T19:56:06","modified_gmt":"2026-08-05T17:56:06","slug":"coca-cola-commercial-celebrating-together-is-magic","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-celebrating-together-is-magic\/","title":{"rendered":"Coca-Cola&#8217;s emotional commercial for the Chinese New Year"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27239\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/01\/anuncio-de-coca-cola-celebrating-together-is-magic-01.jpg\" alt=\"Anuncio de Coca-Cola | &quot;Celebrating Together is Magic&quot;\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<h2>&#8220;Celebrating Together is Magic&#8221; is the title of Coca-Cola&#8217;s commercial for the Chinese New Year, called the Year of the Metal Tiger.<\/h2>\n<p>After the Christmas hangover and the launch of their Christmas campaigns, brands are taking a breather to face 2023. But these global brands cannot afford to congratulate the <strong>Chinese New Year<\/strong>, which is celebrated on Saturday, January 28.<\/p>\n<p>This is the case of <strong>Coca-Cola<\/strong> which, like every year, launches a <a href=\"https:\/\/en.esloganmagazine.com\/coca-cola-advert-real-magic-lunar-year\/\" target=\"_blank\" rel=\"noopener\">global campaign<\/a> given the importance of the festivity. This year marks the year of the <strong>Metal Tiger,<\/strong> considered a symbol of bravery, courage and determination.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Av9whlpb6DU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Celebrating Together is Magic&#8221;<\/strong><\/em> is the title of <strong>Coca-Cola&#8217;s commercial for the Chinese New Year.<\/strong> An animated piece of enormous beauty that represents the typical customs of that day.<\/p>\n<p>Thus, we see a mother rabbit who, while preparing some delicious dumplings, remembers when they used to celebrate the festival at home. This time, it is her turn to go to her son&#8217;s house to be with him and her family.<\/p>\n<p>Upon arriving at the house, he realizes that all the food is already prepared and prepared on the table; realizing that the times when she prepared everything, have passed. Her sadness turns into happiness when both mother and son share a Coca-Cola as before.<\/p>\n<p>The Coca-Cola ad ends with the message &#8220;Chinese New Year may change, but celebrating together is magic.&#8221; a clear allusion to the fact that times change and we must adapt to them; not without leaving aside our happiness.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/Av9whlpb6DU\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Celebrating Together is Magic&#8221; is the title of Coca-Cola&#8217;s commercial for the Chinese New Year, called the Year of the Metal Tiger. After the Christmas hangover and the launch of their Christmas campaigns, brands are taking a breather to face 2023. But these global brands cannot afford to congratulate the Chinese New Year, which is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1086,1252],"tags":[201,221,202],"class_list":["post-34043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2023","category-the-best-coca-cola-commercials","tag-advertising","tag-coca-cola","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34043"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34043\/revisions"}],"predecessor-version":[{"id":34044,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34043\/revisions\/34044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37153"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}