{"id":34045,"date":"2023-01-17T08:56:11","date_gmt":"2023-01-17T07:56:11","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/hyundai-commercial-new-dawn\/"},"modified":"2026-08-05T19:56:07","modified_gmt":"2026-08-05T17:56:07","slug":"hyundai-commercial-new-dawn","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/hyundai-commercial-new-dawn\/","title":{"rendered":"Hyundai&#8217;s fun commercial to improve brand pronunciation"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-27262 size-full\" title=\"Anuncio de Hyundai |\u00a0New Dawn\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/01\/anuncio-de-hyundai-new-dawn-01.jpg\" alt=\"Anuncio de Hyundai |\u00a0New Dawn\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Hyundai&#8217;s commercial aims to improve brand pronunciation among UK residents.<\/h2>\n<p>Asian brands tend to all suffer from the same problem in the West. Pronunciation by consumers is often quite &#8220;free&#8221;, taking for granted words and phonetics that do not actually exist. This has been commonly accepted for decades and it wasn&#8217;t until the advent of voice assistants that brands realized they had a problem.<\/p>\n<p>This is the case of the <strong>Hyundai<\/strong> brand that has set out to correct this situation among the citizens of the United Kingdom with a fun advertising campaign.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8peKcSEDFB4\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;The Dawn of a New Hyundai&#8221;<\/strong><\/em> is the title of the <strong>Hyundai commercial<\/strong> created by creative agency Innocean. The idea is to seek a change in the perception of the brand among the inhabitants of the United Kingdom.<\/p>\n<p>For this they have used the resource of humor and have recreated different situations when consumers use voice assistants. So, when we want to look for a &#8220;Hyundai&#8221; the browsers refer us to shops with names like <em>&#8220;High&#8217;N Dye&#8221;,<\/em> <em>&#8220;Hawaiian Tie&#8221;<\/em> or <em>&#8220;Highland Eye&#8221;.<\/em><\/p>\n<p>According to <strong>Ashley Andrew<\/strong>, Hyundai Motor UK Managing Director: \u201c<em>Hyundai is a young, innovative and forward-thinking brand that has transformed rapidly. 2023 is the perfect time for us to reflect this properly in the UK, with the launch of a host of exciting new products. With this campaign, we want to inject a bit of humor and personality into our brand that we hope will encourage more people to learn more about Hyundai.\u201d<\/em><\/p>\n<p>Innocean Creative Director <strong>Dom Sweeney<\/strong> commented: <em>&#8220;Using Hyundai pronunciation and joy of speaking with technology was a kind and sincere way of bringing that &#8216;new&#8217; pronunciation to the UK as a way of highlighting all the progression there is. within this brand.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/8peKcSEDFB4\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai&#8217;s commercial aims to improve brand pronunciation among UK residents. Asian brands tend to all suffer from the same problem in the West. Pronunciation by consumers is often quite &#8220;free&#8221;, taking for granted words and phonetics that do not actually exist. This has been commonly accepted for decades and it wasn&#8217;t until the advent of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086],"tags":[1081],"class_list":["post-34045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","tag-hyundai"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34045"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34045\/revisions"}],"predecessor-version":[{"id":34046,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34045\/revisions\/34046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37150"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}