{"id":34101,"date":"2023-02-28T09:10:41","date_gmt":"2023-02-28T08:10:41","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/foodtruck-billboard-mcdonalds\/"},"modified":"2026-08-05T19:56:31","modified_gmt":"2026-08-05T17:56:31","slug":"foodtruck-billboard-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/foodtruck-billboard-mcdonalds\/","title":{"rendered":"McDonald&#8217;s turns a billboard into a Foodtruck: &#8220;Foodtruck Billboard&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-27709 size-full\" title=\"Foodtruck Billboard |\u00a0McDonald's\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/02\/foodtruck-billboard-mcdonalds-01.jpg\" alt=\"Foodtruck Billboard |\u00a0McDonald's\" width=\"1200\" height=\"675\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CFoodtruck_Billboard%E2%80%9D_McDonalds_has_turned_a_billboard_into_a_Food_Truck_to_present_its_new_hamburger\"><\/span>&#8220;Foodtruck Billboard&#8221;, McDonald&#8217;s has turned a billboard into a Food Truck to present its new hamburger.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/foodtruck-billboard-mcdonalds\/#%E2%80%9CFoodtruck_Billboard%E2%80%9D_McDonalds_has_turned_a_billboard_into_a_Food_Truck_to_present_its_new_hamburger\" >&#8220;Foodtruck Billboard&#8221;, McDonald&#8217;s has turned a billboard into a Food Truck to present its new hamburger.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/foodtruck-billboard-mcdonalds\/#Foodtruck_billboard\" >Foodtruck billboard<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Outdoor advertising<\/strong> is usually a good outlet for many creatives. Although locations such as billboards, marquees or opis have been offering us great creative ideas for some time; It is a support that gives a lot of play to surprise with new ideas.<\/p>\n<p>This is the case of McDonald&#8217;s, a pioneer in the use of outdoor advertising and tactical advertising actions. His are the campaigns creating a <strong>restaurant for bees<\/strong> or the <a href=\"https:\/\/en.esloganmagazine.com\/mcdonalds-picnic-blanket\/\" target=\"_blank\" rel=\"noopener\">picnic bag<\/a> to eat in the field.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Foodtruck_billboard\"><\/span>Foodtruck billboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5FRAdO7GNdY\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Foodtruck Billboard&#8221;<\/strong> is <strong>McDonald&#8217;s campaign<\/strong> to present its new hamburger <em>&#8220;Craft Chicken Burger&#8221;.<\/em> It has been created by the <strong>Nord DDB agency<\/strong> in Stockholm and is a nod to the street food culture that is so fashionable these days.<\/p>\n<p>To promote its new product, McDonald&#8217;s decided to give passers-by in Stockholm free for 24 hours. To do this, he created a hybrid of opis with wheels that served as a Food Truck. The operation but, had a trick. Although the opis had a screen where you could see the cook making the hamburger, when you finished you had to scan a QR code using the brand&#8217;s app. With it you could get a coupon to enjoy the <em>&#8220;Craft Chicken Burger&#8221;.<\/em><\/p>\n<p>According to <strong>Staffan Ekstam,<\/strong> Marketing Director of McDonald&#8217;s in Sweden: <em>&#8220;Our new burger is inspired by the rustic culture of &#8216;street food&#8217;, both from the point of view of the preparation and the spices that season it. For this reason we It seemed fun to create a &#8216;food truck&#8217;, but giving it a modern and digital twist.&#8221;<\/em><\/p>\n<p>For her part, <strong>Josefina Nor\u00e9n,<\/strong> art director Nord DDB: <em>&#8220;Our challenge when creating the campaign was to cover the mupi with the &#8216;look&#8217; of an authentic &#8220;Food truck&#8221;. We wanted to approach digital outdoor advertising in a different way to create something fun, interactive and fresh that would simultaneously allow people to try the new McDonald&#8217;s burger.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/5FRAdO7GNdY\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Foodtruck Billboard&#8221;, McDonald&#8217;s has turned a billboard into a Food Truck to present its new hamburger. Outdoor advertising is usually a good outlet for many creatives. Although locations such as billboards, marquees or opis have been offering us great creative ideas for some time; It is a support that gives a lot of play to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1086,1253,73,1238],"tags":[201,74,269,243],"class_list":["post-34101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2023","category-best-mcdonalds-commercials","category-marketing","category-outdoor-advertising","tag-advertising","tag-marketing","tag-mcdonalds","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34101"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34101\/revisions"}],"predecessor-version":[{"id":34102,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34101\/revisions\/34102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37125"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}