viral campaigns<\/a>. That is why when we see a simple but powerful idea, it attracts our attention even more.<\/p>\nEs el caso de la \u00faltima campa\u00f1a en publicidad exterior de Faber-Castell,<\/strong> la f\u00e1brica de material escolar y una de las empresas alemanas m\u00e1s antiguas, fundada en 1761.<\/p>\n![\"Erase](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/03\/erase-is-creating-faber-castell-04.jpg\" "\\"Erase")
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“Erase is Creating”<\/strong> is the title of the outdoor advertising campaign carried out by the DAVID S\u00e3o Paulo agency.<\/strong> The idea is to stimulate the creative potential of people and for this he defends that this creativity can manifest itself in different ways. One of them may be the simple fact of destroying or erasing works already carried out. And it is that sometimes the most complex challenges can have a simpler solution than you think.<\/p>\nThrough a minimalist aesthetic, “Erase is Creating”<\/strong> presents us with an outdoor advertising campaign in the form of cartoons. On the left, the main idea; on the right, the final creation. A small change that varies the vision of the whole. All thanks to the Faber-Castell<\/strong> eraser that invites us to use new angles to creatively face the world’s challenges.<\/p>\n![\"Borrar](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/03\/erase-is-creating-faber-castell-02.jpg\" "\\"Borrar")
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![\"Borrar](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/03\/erase-is-creating-faber-castell-03.jpg\" "\\"Borrar")
<\/p>\n","protected":false},"excerpt":{"rendered":"
Faber-Castell’s “Erase is creating” shows us that error is a part of the creative process. In a global and digital age, classic advertising has been dethroned by programmatic advertising and viral campaigns. That is why when we see a simple but powerful idea, it attracts our attention even more. Es el caso de la \u00faltima […]<\/p>\n","protected":false},"author":1,"featured_media":37122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1086,1239,1238],"tags":[],"class_list":["post-34103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2023","category-hidden-gems","category-outdoor-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34103"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34103\/revisions"}],"predecessor-version":[{"id":34104,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34103\/revisions\/34104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37122"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Erase](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/03\/erase-is-creating-faber-castell-01.jpg\" "\\"Erase")
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