{"id":34111,"date":"2023-03-09T10:36:39","date_gmt":"2023-03-09T09:36:39","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/dove-turn-your-back-on-bold-glamour\/"},"modified":"2026-08-05T19:56:35","modified_gmt":"2026-08-05T17:56:35","slug":"dove-turn-your-back-on-bold-glamour","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/dove-turn-your-back-on-bold-glamour\/","title":{"rendered":"Dove&#8217;s campaign against beauty filters on TikTok"},"content":{"rendered":"<h2><img decoding=\"async\" class=\"aligncenter wp-image-27810 size-full\" title=\"Campa\u00f1a de Dove |\u00a0Turn Your Back\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/03\/campana-de-dove-turn-your-back-on-bold-glamour-02.jpg\" alt=\"Campa\u00f1a de Dove |\u00a0Turn Your Back\" width=\"1600\" height=\"900\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Doves_campaign_is_a_call_not_to_use_TikToks_popular_%E2%80%9CBold_Glamour%E2%80%9D_filter_that_distorts_real_beauty\"><\/span>Dove&#8217;s campaign is a call not to use TikTok&#8217;s popular &#8220;Bold Glamour&#8221; filter that distorts real beauty.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/dove-turn-your-back-on-bold-glamour\/#Doves_campaign_is_a_call_not_to_use_TikToks_popular_%E2%80%9CBold_Glamour%E2%80%9D_filter_that_distorts_real_beauty\" >Dove&#8217;s campaign is a call not to use TikTok&#8217;s popular &#8220;Bold Glamour&#8221; filter that distorts real beauty.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/dove-turn-your-back-on-bold-glamour\/#Dove_against_Bold_Glamour\" >Dove against Bold Glamour<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Filters in applications such as TikTok or Instagram are being the center of debate when we talk about low self-esteem and the use of social networks in adolescents. Part of the blame lies with the <strong>&#8220;Bold Glamour&#8221;<\/strong> filter that distorts facial features to show an imposted beauty.<\/p>\n<p><strong>The Dove campaign<\/strong> wants to call on young women to turn their backs on these filters, inviting them to make a video using certain hashtags to get more visibility.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dove_against_Bold_Glamour\"><\/span>Dove against Bold Glamour<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ROliru2q7bU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Turn Your Back on Bold Glamour&#8221;<\/strong><\/em> is the title of <strong>Dove&#8217;s campaign<\/strong> against the use of beauty filters on TikTok. The idea is to make the community aware that the use of these filters diminishes the confidence of the young women who use them.<\/p>\n<p>A study of the brand has found that half of the girls with low self-esteem do not look good if they use these filters. These are present in the daily life of <strong>52% of girls<\/strong>; and <strong>77%<\/strong> try to hide at least part of their body before posting a photo.<\/p>\n<p>Dove&#8217;s campaign is a call to upload videos turning your back -literally- on filters; and with the hashtags <strong>#TurnYourBack #BoldGlamour and #NoDigitalDistortion<\/strong>. The brand continues its initiative on real beauty on social networks, after <a href=\"https:\/\/en.esloganmagazine.com\/behind-a-selfie-dove-commercial\/\" target=\"_blank\" rel=\"noopener\"><em>&#8220;Reverse Selfie&#8221;<\/em> <\/a>and <em>&#8220;No Digital Distortion&#8221;.<\/em><\/p>\n<p>According to <strong>Firdaous El Honsali,<\/strong> Dove&#8217;s Global Vice President of External Communications in a statement: <em>&#8220;While social media filters can be a source of creativity and self-expression, &#8216;Bold Glamour&#8217; goes further. Tools that were previously only available to professionals can now be used by girls at the touch of a button and without regulation. We are committed to digital distortion and want to support a more positive environment on social media that is representative of real, authentic beauty.&#8221;<\/em><\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CpgUo0fvJdh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CpgUo0fvJdh\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Dove Global Channel &#x1f30e; (@dove)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><center><\/p>\n<p style=\"text-align: left;\">The popularity of the <em>&#8220;Bold Glamour&#8221;<\/em> filter is evident, with over 15 million uses and booming popularity. Dove&#8217;s campaign against digital distortion offers free tools to empower parents and caregivers to help children to use social networks correctly.<\/p>\n<p style=\"text-align: left;\"><strong>Watch<\/strong>\u00a0|\u00a0<a href=\"https:\/\/youtu.be\/ROliru2q7bU\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/p>\n<p><\/center><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dove&#8217;s campaign is a call not to use TikTok&#8217;s popular &#8220;Bold Glamour&#8221; filter that distorts real beauty. Filters in applications such as TikTok or Instagram are being the center of debate when we talk about low self-esteem and the use of social networks in adolescents. Part of the blame lies with the &#8220;Bold Glamour&#8221; filter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086,1275],"tags":[201,344,347,63],"class_list":["post-34111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","category-best-dove-advertising-campaigns","tag-advertising","tag-dove","tag-social-media","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34111"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34111\/revisions"}],"predecessor-version":[{"id":34112,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34111\/revisions\/34112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37119"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}