{"id":34175,"date":"2023-04-26T06:38:10","date_gmt":"2023-04-26T04:38:10","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/history-of-puma\/"},"modified":"2026-08-05T19:57:09","modified_gmt":"2026-08-05T17:57:09","slug":"history-of-puma","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/history-of-puma\/","title":{"rendered":"The Story of Puma and the war between two brothers"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-28458 size-full\" title=\"Story of Puma\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/04\/story-of-puma.jpg\" alt=\"Story of Puma\" width=\"1200\" height=\"675\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_story_of_Puma_is_the_surprising_dispute_between_two_brothers_in_conflict\"><\/span>The story of Puma is the surprising dispute between two brothers in conflict.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-puma\/#The_story_of_Puma_is_the_surprising_dispute_between_two_brothers_in_conflict\" >The story of Puma is the surprising dispute between two brothers in conflict.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-puma\/#Origin_of_the_Puma_brand\" >Origin of the Puma brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-puma\/#The_creation_of_the_Puma_brand\" >The creation of the Puma brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-puma\/#Pumas_expansion_from_Germany\" >Puma&#8217;s expansion from Germany<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/history-of-puma\/#Related_How_Impossible_is_Nothing_changed_the_History_of_Adidas\" >Related: How Impossible is Nothing changed the History of Adidas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The sportswear brand <strong>Puma was founded in 1948 by Rudolf Dassler in Germany.<\/strong> It currently generates <strong>4.1 billion euros<\/strong> in annual sales and its consolidated earnings are<strong> 140 million euros.<\/strong> It has more than <strong>12,000 employees<\/strong> and a presence in more than <strong>120 countries,<\/strong> making it the third largest sportswear provider in the world behind <a href=\"https:\/\/en.esloganmagazine.com\/best-nike-commercials-of-the-decade\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a> and <a href=\"https:\/\/en.esloganmagazine.com\/impossible-is-nothing-adidas\/\" target=\"_blank\" rel=\"noopener\">Adidas.<\/a><\/p>\n<p>But h<strong>ow was the Puma brand created?<\/strong> What are the origins of the red mark with a black puma? We are going to learn about a <strong>story of war between families<\/strong> that goes back to the beginning of the century and how two titanic companies were born from it.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Origin_of_the_Puma_brand\"><\/span>Origin of the Puma brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28445 size-full\" title=\"Origen de la marca Puma | Rudolf Dassler\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/05\/rudolf-dassler-origenes-de-puma.jpg\" alt=\"Origen de la marca Puma | Rudolf Dassler\" width=\"1600\" height=\"900\" \/><\/p>\n<p>To know the <strong>origin of the Puma brand<\/strong> we must go back to the beginning of the century and place ourselves in 1924 in a small town in Bavaria. And it is that Germany is the country of the Puma brand and <strong>Herzogenaurach,<\/strong> its city. In it we find two brothers named <strong>Rudolf and Adi Dassler<\/strong> who grew up in the small shoe factory that their father ran. They were both passionate about sports and began to design and manufacture their own sports shoes in their father&#8217;s factory.<\/p>\n<p><strong>Adi Dassler<\/strong> founded a brand called Adidas (&#8220;Adi-das&#8221;) in 1924 that quickly became popular for its focus on quality and innovative design. In 1927 his brother <strong>Rudolf<\/strong> joined, who focused on sponsoring athletes and increasing brand visibility.<\/p>\n<p>The rivalry between the brothers who founded Adidas intensified over time, especially when the Second World War broke out. <strong>Rudolf and Adi joined the Nazi Party,<\/strong> although Rudolf was closer to it than Adi. The relationship between the brothers deteriorated and finally broke down during an Allied bombing attack in 1943. Adi and his wife took refuge in a bomb shelter where Rudolf and his family were already staying. At that point, Adi commented &#8220;Here are the damned again&#8221;, possibly in reference to the Allied warplanes. However, due to Rudolf&#8217;s apparent insecurity, she believed that his brother meant him and his family. Later, when Rudolf was arrested by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had helped capture him.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_creation_of_the_Puma_brand\"><\/span>The creation of the Puma brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28443 size-full\" title=\"\u00bfDe qu\u00e9 pa\u00eds es la marca Puma?\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/05\/de-que-pais-es-la-marca-puma.jpg\" alt=\"\u00bfDe qu\u00e9 pa\u00eds es la marca Puma?\" width=\"1600\" height=\"701\" \/><\/p>\n<p>This rivalry intensified over time, and in <strong>1948 they parted ways.<\/strong> The city of <strong>Herzogenaurach<\/strong> became the city of Puma and Adidas, where both shoe factories were located, was divided in two: the eastern part of the city became the home of Adidas, while the western part was occupied by Puma. Rudolf moved to the other bank of the Aurach River to start his own company. For his part, Adolf kept Adidas, while Rudolf created a brand called<strong> &#8220;Ruda&#8221;,<\/strong> combining the first letters of his first and last names, &#8220;Ru&#8221; and &#8220;Da&#8221;, respectively. A few months later, Rudolf&#8217;s company changed its name to <strong>Puma Schuhfabrik.<\/strong><\/p>\n<p>After their split, Puma and Adidas became involved in an intense and bitter rivalry. <strong>The city of Herzogenaurach<\/strong> was divided over which shoe brand to support, leading to the city being nicknamed &#8220;the city of folded collars&#8221;, due to people looking down to see which shoes each person was wearing. In the first soccer game after World War II in 1948, several members of the West German national soccer team wore PUMA boots, including the player who scored West Germany&#8217;s first post-war goal, Herbert Burdenski.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pumas_expansion_from_Germany\"><\/span>Puma&#8217;s expansion from Germany<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the 1950s, with Germany as the starting point for Puma, it began to expand worldwide, thanks to sponsorship agreements with prominent teams and athletes. One of the brand&#8217;s first sponsorship deals was with the<strong> German national team soccer team,<\/strong> who won the 1954 World Cup wearing Puma shoes. Puma and Adidas became two of the biggest sports brands in the world, and the rivalry between the Dassler brothers led to fierce competition in the marketplace. Both brands focused on sponsorship of athletes and teams, and each sought to innovate in the design and technology of their products.<\/p>\n<p><a href=\"https:\/\/www.thedeffest.com\/vintage-ads\/tag\/vintage+puma\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-28447 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/05\/publicidad-antigua-de-puma-03.jpeg\" alt=\"Publicidad Antigua de Puma\" width=\"1500\" height=\"1866\" title=\"\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28449\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/05\/publicidad-antigua-de-puma-02.jpeg\" alt=\"Publicidad Antigua de Puma\" width=\"1483\" height=\"2125\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28451\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/05\/publicidad-antigua-de-puma-01.jpeg\" alt=\"Publicidad Antigua de Puma\" width=\"1500\" height=\"2217\" title=\"\"><\/p>\n<p>[divider style=&#8221;solid&#8221; top=&#8221;20&#8243; bottom=&#8221;20&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_How_Impossible_is_Nothing_changed_the_History_of_Adidas\"><\/span>Related: How Impossible is Nothing changed the History of Adidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/impossible-is-nothing-adidas\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-22411 size-full\" title=\"Impossible is Nothing |\u00a0Adidas\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2021\/11\/impossible-is-nothing-adidas-eng.jpg\" alt=\"Impossible is Nothing |\u00a0Adidas\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;big&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/impossible-is-nothing-adidas\/&#8221; icon=&#8221;&#8221; target=&#8221;false&#8221; nofollow=&#8221;false&#8221;]<b>How Impossible is Nothing changed the History of Adidas<\/b>[\/button]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of Puma is the surprising dispute between two brothers in conflict. The sportswear brand Puma was founded in 1948 by Rudolf Dassler in Germany. It currently generates 4.1 billion euros in annual sales and its consolidated earnings are 140 million euros. It has more than 12,000 employees and a presence in more than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,73],"tags":[201,450],"class_list":["post-34175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-advertising","tag-puma"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34175"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34175\/revisions"}],"predecessor-version":[{"id":34177,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34175\/revisions\/34177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37097"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}