<\/p>\n
Tabla de contenidos<\/p>\n<\/span><\/div>\nThe Lacoste commercial celebrates the 90 years of the brand and how it has impacted society.<\/a>Vitry-sur-Seine x New York – Lacoste<\/a><\/li>Sao Paulo x Tokyo – Lacoste<\/a><\/li>Paris x Seoul – Lacoste<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\nLacoste turns 90.<\/strong> The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world of sport and society throughout all this time.<\/p>\nLacoste has evolved its brand perception, being at first a brand for athletes, going through an elitist brand; synonymous with a status with high purchasing power, to carry out collaborative campaigns with Netflix<\/a> or Minecraft<\/a> to attract new consumers.<\/p>\n<\/p>\n<\/iframe><\/p>\n<p><em><strong>\u201cImpossible encounters\u201d<\/strong> <\/em>is the title of the <strong>Lacoste commercial to celebrate its 90th anniversary<\/strong>. The campaign has been carried out by the <strong>BETC agency<\/strong> and produced by <strong>Colors<\/strong>. It wants to represent the values of French elegance, creativity and reinvention of the brand for so long.<\/p>\n<p><strong>The Lacoste commercial<\/strong> consists of different advertising pieces in which they bring together different communities of followers of the brand around the world to form some clashing duos. Thus, we find the veterans of the <strong>Melreese Golf Club<\/strong> in Miami and the fans of vintage fashion from Marseille. Another piece situates Paris rappers in the 1990s with amateur tennis players from Harlem. We also find <strong>Roland Garros<\/strong> fans with different tennis players in Seoul.<\/p>\n<p>Everything represents the transversality of the brand throughout these ninety years of history. According to the brand, the authenticity of the campaign is due to the collaboration between different local cultures. This has allowed an accurate representation of each of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vitry-sur-Seine_x_New_York_%E2%80%93_Lacoste\"><\/span>Vitry-sur-Seine x New York – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iW3olUFBizI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sao_Paulo_x_Tokyo_%E2%80%93_Lacoste\"><\/span>Sao Paulo x Tokyo – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wtOTVR6O7ZQ\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paris_x_Seoul_%E2%80%93_Lacoste\"><\/span>Paris x Seoul – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UQayXVUCYrs\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/-299dwOPbc4\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world […]<\/p>\n","protected":false},"author":1,"featured_media":37086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086],"tags":[201,405,202],"class_list":["post-34182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","tag-advertising","tag-lacoste","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34182"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions"}],"predecessor-version":[{"id":34183,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions\/34183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37086"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Lacoste turns 90.<\/strong> The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world of sport and society throughout all this time.<\/p>\nLacoste has evolved its brand perception, being at first a brand for athletes, going through an elitist brand; synonymous with a status with high purchasing power, to carry out collaborative campaigns with Netflix<\/a> or Minecraft<\/a> to attract new consumers.<\/p>\n<\/p>\n<\/iframe><\/p>\n<p><em><strong>\u201cImpossible encounters\u201d<\/strong> <\/em>is the title of the <strong>Lacoste commercial to celebrate its 90th anniversary<\/strong>. The campaign has been carried out by the <strong>BETC agency<\/strong> and produced by <strong>Colors<\/strong>. It wants to represent the values of French elegance, creativity and reinvention of the brand for so long.<\/p>\n<p><strong>The Lacoste commercial<\/strong> consists of different advertising pieces in which they bring together different communities of followers of the brand around the world to form some clashing duos. Thus, we find the veterans of the <strong>Melreese Golf Club<\/strong> in Miami and the fans of vintage fashion from Marseille. Another piece situates Paris rappers in the 1990s with amateur tennis players from Harlem. We also find <strong>Roland Garros<\/strong> fans with different tennis players in Seoul.<\/p>\n<p>Everything represents the transversality of the brand throughout these ninety years of history. According to the brand, the authenticity of the campaign is due to the collaboration between different local cultures. This has allowed an accurate representation of each of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vitry-sur-Seine_x_New_York_%E2%80%93_Lacoste\"><\/span>Vitry-sur-Seine x New York – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iW3olUFBizI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sao_Paulo_x_Tokyo_%E2%80%93_Lacoste\"><\/span>Sao Paulo x Tokyo – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wtOTVR6O7ZQ\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paris_x_Seoul_%E2%80%93_Lacoste\"><\/span>Paris x Seoul – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UQayXVUCYrs\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/-299dwOPbc4\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world […]<\/p>\n","protected":false},"author":1,"featured_media":37086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086],"tags":[201,405,202],"class_list":["post-34182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","tag-advertising","tag-lacoste","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34182"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions"}],"predecessor-version":[{"id":34183,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions\/34183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37086"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Lacoste has evolved its brand perception, being at first a brand for athletes, going through an elitist brand; synonymous with a status with high purchasing power, to carry out collaborative campaigns with Netflix<\/a> or Minecraft<\/a> to attract new consumers.<\/p>\n<\/p>\n<\/iframe><\/p>\n<p><em><strong>\u201cImpossible encounters\u201d<\/strong> <\/em>is the title of the <strong>Lacoste commercial to celebrate its 90th anniversary<\/strong>. The campaign has been carried out by the <strong>BETC agency<\/strong> and produced by <strong>Colors<\/strong>. It wants to represent the values of French elegance, creativity and reinvention of the brand for so long.<\/p>\n<p><strong>The Lacoste commercial<\/strong> consists of different advertising pieces in which they bring together different communities of followers of the brand around the world to form some clashing duos. Thus, we find the veterans of the <strong>Melreese Golf Club<\/strong> in Miami and the fans of vintage fashion from Marseille. Another piece situates Paris rappers in the 1990s with amateur tennis players from Harlem. We also find <strong>Roland Garros<\/strong> fans with different tennis players in Seoul.<\/p>\n<p>Everything represents the transversality of the brand throughout these ninety years of history. According to the brand, the authenticity of the campaign is due to the collaboration between different local cultures. This has allowed an accurate representation of each of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vitry-sur-Seine_x_New_York_%E2%80%93_Lacoste\"><\/span>Vitry-sur-Seine x New York – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iW3olUFBizI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sao_Paulo_x_Tokyo_%E2%80%93_Lacoste\"><\/span>Sao Paulo x Tokyo – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wtOTVR6O7ZQ\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paris_x_Seoul_%E2%80%93_Lacoste\"><\/span>Paris x Seoul – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UQayXVUCYrs\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/-299dwOPbc4\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world […]<\/p>\n","protected":false},"author":1,"featured_media":37086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086],"tags":[201,405,202],"class_list":["post-34182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","tag-advertising","tag-lacoste","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34182"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions"}],"predecessor-version":[{"id":34183,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions\/34183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37086"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/iframe><\/p>\n<p><em><strong>\u201cImpossible encounters\u201d<\/strong> <\/em>is the title of the <strong>Lacoste commercial to celebrate its 90th anniversary<\/strong>. The campaign has been carried out by the <strong>BETC agency<\/strong> and produced by <strong>Colors<\/strong>. It wants to represent the values of French elegance, creativity and reinvention of the brand for so long.<\/p>\n<p><strong>The Lacoste commercial<\/strong> consists of different advertising pieces in which they bring together different communities of followers of the brand around the world to form some clashing duos. Thus, we find the veterans of the <strong>Melreese Golf Club<\/strong> in Miami and the fans of vintage fashion from Marseille. Another piece situates Paris rappers in the 1990s with amateur tennis players from Harlem. We also find <strong>Roland Garros<\/strong> fans with different tennis players in Seoul.<\/p>\n<p>Everything represents the transversality of the brand throughout these ninety years of history. According to the brand, the authenticity of the campaign is due to the collaboration between different local cultures. This has allowed an accurate representation of each of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vitry-sur-Seine_x_New_York_%E2%80%93_Lacoste\"><\/span>Vitry-sur-Seine x New York – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iW3olUFBizI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sao_Paulo_x_Tokyo_%E2%80%93_Lacoste\"><\/span>Sao Paulo x Tokyo – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wtOTVR6O7ZQ\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paris_x_Seoul_%E2%80%93_Lacoste\"><\/span>Paris x Seoul – Lacoste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UQayXVUCYrs\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/-299dwOPbc4\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world […]<\/p>\n","protected":false},"author":1,"featured_media":37086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086],"tags":[201,405,202],"class_list":["post-34182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","tag-advertising","tag-lacoste","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34182"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions"}],"predecessor-version":[{"id":34183,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34182\/revisions\/34183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37086"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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