{"id":34192,"date":"2023-05-18T08:11:55","date_gmt":"2023-05-18T06:11:55","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/citroen-the-french-reconnection\/"},"modified":"2026-08-05T19:57:16","modified_gmt":"2026-08-05T17:57:16","slug":"citroen-the-french-reconnection","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/citroen-the-french-reconnection\/","title":{"rendered":"Citro\u00ebn&#8217;s campaign created with artificial intelligence"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28630\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/05\/the-french-reconnection-citroen-01.jpg\" alt=\"The French Reconnection |\u00a0Campa\u00f1a  de Citro\u00ebn\" width=\"1600\" height=\"900\" title=\"\"><\/p>\n<h2>The Citro\u00ebn campaign generates through artificial intelligence paintings of the great French artists and the brand&#8217;s cars.<\/h2>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/improve-your-productivity-with-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">Artificial intelligence<\/a> has burst onto the creative scene and is called to be a <strong>&#8220;game changer&#8221;<\/strong> in the world of marketing and advertising. Many creatives are starting to use AI to carry out amazing and creative advertising campaigns.<\/p>\n<p>This is the case of the campaign created by <strong>Citro\u00ebn in Peru<\/strong>, where younger drivers do not associate the French brand with their country of origin. To remedy this, they have created this original advertising campaign.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Zme5fn3fFiM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;The French reconnection&#8221;<\/strong><\/em> is the title of the <strong>Citro\u00ebn campaign<\/strong> created by the <strong>agency VMLY&amp;R Lima<\/strong>. It aims to inform young Peruvians that the Citro\u00ebn brand originates from France. To do this, using artificial intelligence, it has created pictorial works of the great French artists with a car of the brand in them.<\/p>\n<p>So the message is that <strong>Citro\u00ebn is as French as Monet, Gauguin, Delacroix, Manet or C\u00e9zanne.<\/strong> And he has asked the artificial intelligence to create paintings in the same style of each of the five French artists but adding a car of the brand.<\/p>\n<p>The final result has been shared on the brand&#8217;s social networks with a clear message: <em>&#8220;Citro\u00ebn is as French as Monet&#8221;.<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/Zme5fn3fFiM\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Citro\u00ebn campaign generates through artificial intelligence paintings of the great French artists and the brand&#8217;s cars. Artificial intelligence has burst onto the creative scene and is called to be a &#8220;game changer&#8221; in the world of marketing and advertising. Many creatives are starting to use AI to carry out amazing and creative advertising campaigns. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1311,1086],"tags":[201,382,83,202],"class_list":["post-34192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-made-with-artificial-intelligence","category-best-commercials-of-2023","tag-advertising","tag-citroen","tag-inteligencia-artificial","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34192"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34192\/revisions"}],"predecessor-version":[{"id":34194,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34192\/revisions\/34194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37083"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}