{"id":34203,"date":"2023-06-06T08:25:45","date_gmt":"2023-06-06T06:25:45","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/heinz-commercial-it-has-to-be-heinz\/"},"modified":"2026-08-05T19:57:20","modified_gmt":"2026-08-05T17:57:20","slug":"heinz-commercial-it-has-to-be-heinz","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/heinz-commercial-it-has-to-be-heinz\/","title":{"rendered":"Heinz&#8217;s commercial is an hilarious story about consumer devotion"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-28803 size-full\" title=\"Anuncio de Heinz |\u00a0It has to be Heinz\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/06\/anuncio-de-heinz-it-has-to-be-heinz-01.jpg\" alt=\"Anuncio de Heinz |\u00a0It has to be Heinz\" width=\"1600\" height=\"900\" \/><\/p>\n<h2>The Heinz commercial tells us the funny anecdotes made by the most fanatical consumers of the brand.<\/h2>\n<p>If there is a brand that has been able to become transversal and known throughout the world thanks to pop culture, that is, without a doubt, <strong>Heinz.<\/strong> The American company, famous for its 57 different varieties of sauces it makes, rose to fame thanks to <strong>Andy Warhol&#8217;s<\/strong> <em>&#8220;Heinz Ketchup Bottles&#8221;<\/em> series.<\/p>\n<p>But it would be unfair to limit the success of a brand that has more than <a href=\"https:\/\/en.esloganmagazine.com\/heinz-commercial-150-years\/\" target=\"_blank\" rel=\"noopener\">150 years of history<\/a> to a painting by one of the most influential artists in history; but it did help to place the brand at a high level of knowledge at the level of <strong>Coca-Cola<\/strong>. Now, he is launching his first global campaign with <a href=\"https:\/\/en.esloganmagazine.com\/wieden-kennedy-and-nike-history\/\" target=\"_blank\" rel=\"noopener\">Wieden + Kennedy.<\/a><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XlvS-dF6zEM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;It Has To Be Heinz&#8221;<\/strong><\/em> is the title of the <strong>Heinz commercial made by Wieden+Kennedy New York<\/strong>. In it we see some of the craziest actions that have been carried out by fans of the brand around the world that are &#8220;based on true events&#8221;. The reflected situations have been discovered on networks such as TikTok, Instagram or Reddit.<\/p>\n<p>Examples such as putting the brand name on the car&#8217;s license plate, putting cans of beans in hand luggage, tattooing the Heinz logo or taking a bottle of ketchup to a high-end restaurant. Extreme and absurd acts that demonstrate the devotion to the brand that some users have.<\/p>\n<p>According to <strong>Diana Frost,<\/strong> Chief Grwoth Officer of The Kraft Heinz Company: <em>&#8220;By unifying the brand on a single global platform we immerse ourselves in the world of our consumers and discover that they all share the absurd lengths to which they go for Heinz products. We are a brand obsessed with its consumers and we created &#8216;It has to be Heinz&#8217; as a love song to our fans.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/XlvS-dF6zEM\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Heinz commercial tells us the funny anecdotes made by the most fanatical consumers of the brand. If there is a brand that has been able to become transversal and known throughout the world thanks to pop culture, that is, without a doubt, Heinz. The American company, famous for its 57 different varieties of sauces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086,1257],"tags":[201,671,202],"class_list":["post-34203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","category-best-heinz-commercials","tag-advertising","tag-heinz","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34203"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34203\/revisions"}],"predecessor-version":[{"id":34204,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34203\/revisions\/34204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37073"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}