{"id":34238,"date":"2023-07-03T07:00:14","date_gmt":"2023-07-03T05:00:14","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/orange-commercial-la-compil-des-bleues\/"},"modified":"2026-08-05T19:57:36","modified_gmt":"2026-08-05T17:57:36","slug":"orange-commercial-la-compil-des-bleues","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/orange-commercial-la-compil-des-bleues\/","title":{"rendered":"Orange commercial replaces female soccer players with men"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-29109 size-full\" title=\"Anuncio de Orange |\u00a0La Compil des Bleues\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/07\/anuncio-de-orange-la-compil-des-bleues.jpg\" alt=\"Anuncio de Orange |\u00a0La Compil des Bleues\" width=\"1600\" height=\"900\" \/><\/p>\n<h2>Orange&#8217;s commercial recreates the movements of female players and substitutes plays as if they were made by male players.<\/h2>\n<p>Step by step, interest in women&#8217;s soccer is growing and this sport is finding its place in the competitive sports scene. Brands are aware that supporting women&#8217;s soccer allows them to reach a more &#8220;healthy&#8221; audience than its male namesake.<\/p>\n<p>Added to all this is the arrival of the World Cup to be held in Australia and New Zealand. Brands like <a href=\"https:\/\/en.esloganmagazine.com\/coca-cola-commercial-fifa-womens-world-cup\/\" target=\"_blank\" rel=\"noopener\">Coca-Cola<\/a> have already launched their advertising campaigns and now it&#8217;s Orange&#8217;s turn to support the French players.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QVNZRHIZVL8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>\u201cLa Compil des Bleues\u201d<\/strong><\/em> is the title of <strong>Orange&#8217;s commercial for the Women&#8217;s World Cup<\/strong>. It has been made by the creative agency Marcel and produced by Prodigious. The idea is to break down the prejudices that accompany women&#8217;s football and support the French players before the World Cup.<\/p>\n<p>And they have done it with a compilation of great goals and plays as &#8220;highlights&#8221;; that they have later retouched to make us believe that the great male stars were the protagonists. A compilation that took weeks of research in the archives of the French Football Federation to find similar images between women and men.<\/p>\n<p>Editing later became a technical feat to edit images using visual effects to achieve the desired effect. From the agency they comment: <em>&#8220;The appearance of the players was modified in the first part of the video with the aim of sending a message of equality and fairness. This is a key campaign for Orange to go beyond its usual support for the French team.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/QVNZRHIZVL8\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orange&#8217;s commercial recreates the movements of female players and substitutes plays as if they were made by male players. Step by step, interest in women&#8217;s soccer is growing and this sport is finding its place in the competitive sports scene. Brands are aware that supporting women&#8217;s soccer allows them to reach a more &#8220;healthy&#8221; audience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086,1256],"tags":[201,1106,917],"class_list":["post-34238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","category-womens-football-best-commercials","tag-advertising","tag-mundial-futbol-femenino","tag-orange"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34238"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34238\/revisions"}],"predecessor-version":[{"id":34239,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34238\/revisions\/34239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37057"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}