{"id":34259,"date":"2023-07-20T07:02:29","date_gmt":"2023-07-20T05:02:29","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/lays-commercial-for-the-womens-world-cup-taste-of-greatness\/"},"modified":"2026-08-05T19:57:46","modified_gmt":"2026-08-05T17:57:46","slug":"lays-commercial-for-the-womens-world-cup-taste-of-greatness","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/lays-commercial-for-the-womens-world-cup-taste-of-greatness\/","title":{"rendered":"Lays commercial for the Women&#8217;s World Cup: &#8220;Taste of Greatness&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-29318 size-full\" title=\"Anuncio de Lay's para el Mundial de F\u00fatbol Femenino | &quot;Taste of Greatness&quot;\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/07\/anuncio-de-lays-para-el-mundial-de-futbol-femenino.jpg\" alt=\"Anuncio de Lay's para el Mundial de F\u00fatbol Femenino | &quot;Taste of Greatness&quot;\" width=\"1600\" height=\"900\" \/><\/p>\n<h2>Lays commercial for the Women&#8217;s Soccer World Cup turns the players into brand snacks.<\/h2>\n<p>The <a href=\"https:\/\/en.esloganmagazine.com\/womens-football-best-commercials\/\" target=\"_blank\" rel=\"noopener\">Women&#8217;s Soccer World Cup<\/a> arrives and brands continue to launch their advertising campaigns. After the announcement of <a href=\"https:\/\/en.esloganmagazine.com\/nike-commercial-what-the-football\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, <a href=\"https:\/\/en.esloganmagazine.com\/adidas-commercial-womens-world-cup\/\" target=\"_blank\" rel=\"noopener\">Adidas<\/a>, <a href=\"https:\/\/en.esloganmagazine.com\/fox-sports-commercial-for-the-womens-world-cup-usa-vs-the-world\/\" target=\"_blank\" rel=\"noopener\">Fox Sports<\/a> and <a href=\"https:\/\/en.esloganmagazine.com\/orange-commercial-la-compil-des-bleues\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a>, it is Frito-Lay&#8217;s turn as the official sponsor of the US team.<\/p>\n<p>And it is that the popular potato and snack brand such as <strong>Doritos, Cheetos or Lay&#8217;s<\/strong> wants to inspire the next generation of players in its advertising campaign for the <strong>Women&#8217;s Soccer World Cup.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/s77tIUsjtDY\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Taste of Greatness&#8221;<\/strong><\/em> is the title of<strong> Lays commercial for the Women&#8217;s Soccer World Cup<\/strong>. The Official Sponsor of the US National Team wants to showcase the greatness of women&#8217;s soccer to inspire the next generation of women.<\/p>\n<p>The piece shows a mother sharing her love for soccer with her daughter, introducing her to the action and fun of the beautiful sport using the brand&#8217;s snacks. Mixing animation and reality, we see notable players of the American women&#8217;s soccer team, both past legends and current players. The avatars have been created using 3D body scanning.<\/p>\n<p>According to <strong>Brett O&#8217;Brien<\/strong>, director of marketing for Frito-Lay North America: <em>&#8220;Frito-Lay is built on bringing true joy to life&#8217;s special moments. We look forward to delighting women&#8217;s soccer fans in the US with our new campaign uniting women&#8217;s football icons and current stars.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/s77tIUsjtDY\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lays commercial for the Women&#8217;s Soccer World Cup turns the players into brand snacks. The Women&#8217;s Soccer World Cup arrives and brands continue to launch their advertising campaigns. After the announcement of Nike, Adidas, Fox Sports and Orange, it is Frito-Lay&#8217;s turn as the official sponsor of the US team. And it is that the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086,1256],"tags":[201,1008,1105,202],"class_list":["post-34259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","category-womens-football-best-commercials","tag-advertising","tag-lays","tag-mundial-futbol-femenino-2023","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34259"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34259\/revisions"}],"predecessor-version":[{"id":34260,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34259\/revisions\/34260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37047"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}