{"id":34293,"date":"2023-09-27T08:09:14","date_gmt":"2023-09-27T06:09:14","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/next-level-nachos-doritos\/"},"modified":"2026-08-05T19:57:59","modified_gmt":"2026-08-05T17:57:59","slug":"next-level-nachos-doritos","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/next-level-nachos-doritos\/","title":{"rendered":"The spectacular action of Doritos with a helicopter: &#8220;Next level nachos&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-29791 size-full\" title=\"Acci\u00f3n de Doritos |\u00a0Next Level Nachos\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/09\/accion-de-doritos-next-level-nachos.jpg\" alt=\"Acci\u00f3n de Doritos |\u00a0Next Level Nachos\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Doritos stock wants to break the world record for the longest string of cheese.<\/h2>\n<p>One of the oldest premises of advertising is to attract attention. The more attention a product has, the more likely the consumer will buy it. Over time, this attention-grabbing has evolved in different ways; and has caused great competition between brands.<\/p>\n<p>Now, when it seems that we have already seen it all, Doritos arrives to do the &#8220;even more difficult&#8221; and a clear idea: <strong>Get the longest strip of cheese.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qQ2V-D2f89k?si=gTOhHLz-mb_UsnpO\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Next Level Nachos&#8221;<\/strong> is the title of the <em>Doritos action<\/em> made by the <strong>VCCP London agency<\/strong>, the <strong>Good Relations<\/strong> PR agency and produced by <strong>Girl&amp;Bear.<\/strong> The idea, to get the longest string of cheese pulled from a nacho in the world.<\/p>\n<p>To do this, they spared no expense and created a mountain of nachos 15 meters wide by 4.3 meters high. The area where the action took place was in <strong>Cheddar Gorge<\/strong>, the birthplace of Cheddar cheese. To get the largest strip of cheese in the world they had to dip a giant nacho into that mountain of cheese, a nacho that was transported by a helicopter and a specialized pilot. The result? A strip of cheese up to 15 meters long before it broke.<\/p>\n<p>The Doritos action is included within the brand&#8217;s global campaign that interprets the Dorito Dippers as the protagonists of an action and fantasy film.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/qQ2V-D2f89k?si=gTOhHLz-mb_UsnpO\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doritos stock wants to break the world record for the longest string of cheese. One of the oldest premises of advertising is to attract attention. The more attention a product has, the more likely the consumer will buy it. Over time, this attention-grabbing has evolved in different ways; and has caused great competition between brands. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1086,1294,73],"tags":[201,945],"class_list":["post-34293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2023","category-best-doritos-commercials","category-marketing","tag-advertising","tag-doritos"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34293"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34293\/revisions"}],"predecessor-version":[{"id":34294,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34293\/revisions\/34294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37023"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}