{"id":34299,"date":"2023-10-03T07:58:38","date_gmt":"2023-10-03T05:58:38","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-campaign-mothers-vomiting-life-is-not-an-ikea-catalogue\/"},"modified":"2026-08-05T19:58:02","modified_gmt":"2026-08-05T17:58:02","slug":"ikea-campaign-mothers-vomiting-life-is-not-an-ikea-catalogue","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-campaign-mothers-vomiting-life-is-not-an-ikea-catalogue\/","title":{"rendered":"Mothers vomiting and dogs peeing, this is the controversial Ikea campaign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-29867 size-full\" title=\"Anuncio de Ikea |\u00a0V\u00f3mitos\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/10\/anuncio-de-ikea-vomitos.jpg\" alt=\"Anuncio de Ikea |\u00a0V\u00f3mitos\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CLife_is_not_an_Ikea_catalogue%E2%80%9D_is_the_title_of_the_Ikea_campaign_that_shows_us_that_not_everything_in_life_is_rosy\"><\/span>&#8220;Life is not an Ikea catalogue&#8221; is the title of the Ikea campaign that shows us that not everything in life is rosy.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-campaign-mothers-vomiting-life-is-not-an-ikea-catalogue\/#%E2%80%9CLife_is_not_an_Ikea_catalogue%E2%80%9D_is_the_title_of_the_Ikea_campaign_that_shows_us_that_not_everything_in_life_is_rosy\" >&#8220;Life is not an Ikea catalogue&#8221; is the title of the Ikea campaign that shows us that not everything in life is rosy.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-campaign-mothers-vomiting-life-is-not-an-ikea-catalogue\/#Ikea_Commercial_%E2%80%93_Vomit\" >Ikea Commercial &#8211; Vomit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-campaign-mothers-vomiting-life-is-not-an-ikea-catalogue\/#Ikea_Commercial_%E2%80%93_Dog_Peeing\" >Ikea Commercial &#8211; Dog Peeing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Ikea&#8217;s advertising campaigns never cease to surprise. The Swedish brand is in favor of letting the subsidiaries in each country carry out their own advertising campaigns without ties. A strategy that has borne good fruit and has brought out the creative talent in pursuit of the brand.<\/p>\n<p>The latest idea is to capture authentic real life and demonstrate that Ikea furniture is prepared to withstand everyday life. A campaign that has raised controversy in Norway for being rude and unpleasant.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ikea_Commercial_%E2%80%93_Vomit\"><\/span>Ikea Commercial &#8211; Vomit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r6h3mCx6Uwk?si=3PxXrrq6gJCDfUCU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Life is not an Ikea catalogue&#8221;<\/strong><\/em> is the title of the Ikea campaign carried out by the <strong>agency Try<\/strong> and launched in Norway. There are three 30-second ads in which we will see the typical Ikea image: Calm music that recreates pleasant rooms, lovingly decorated with the brand&#8217;s characteristic description and price. Until there comes a point when reality breaks the scene and shows us various situations: A mother vomiting, a dog urinating or an upside-down teenager&#8217;s bed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ikea_Commercial_%E2%80%93_Dog_Peeing\"><\/span>Ikea Commercial &#8211; Dog Peeing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9drwyBOGRWI?si=AD9EBeCgZJPjY1zc\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Reception to Ikea&#8217;s campaign has been mixed, with the brand having to issue a statement: <em>&#8220;While some found it rude and unpleasant, other people have reacted positively and praised the company for showing a side of life that is not so perfect, but with which we can all identify.&#8221;<\/em><\/p>\n<p>For her part, <strong>Annika M\u00f8rch Ast\u00e9,<\/strong> Director of Marketing Communication at Ikea, commented: <em>&#8220;Ikea products are made to help people in their daily lives. We believe that both furniture and houses are meant to be used. Without a doubt &#8220;It&#8217;s a little hard to see our products on TV covered in vomit or dog pee. But life isn&#8217;t always clean and perfect and we think it&#8217;s great that the campaign simply reflects that reality.&#8221;<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/x1L10g3PV_Y?si=tcL9cDihGgUGDe0D\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/r6h3mCx6Uwk?si=3PxXrrq6gJCDfUCU\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Life is not an Ikea catalogue&#8221; is the title of the Ikea campaign that shows us that not everything in life is rosy. Ikea&#8217;s advertising campaigns never cease to surprise. The Swedish brand is in favor of letting the subsidiaries in each country carry out their own advertising campaigns without ties. A strategy that has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086,199],"tags":[201,194,202],"class_list":["post-34299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","category-best-ikea-advertising-campaign","tag-advertising","tag-ikea","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34299"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34299\/revisions"}],"predecessor-version":[{"id":34300,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34299\/revisions\/34300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37020"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}