{"id":34376,"date":"2023-11-29T15:40:15","date_gmt":"2023-11-29T14:40:15","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/burger-king-christmas-advert-driving-home-for-christmas\/"},"modified":"2026-08-05T19:58:38","modified_gmt":"2026-08-05T17:58:38","slug":"burger-king-christmas-advert-driving-home-for-christmas","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/burger-king-christmas-advert-driving-home-for-christmas\/","title":{"rendered":"Burger King&#8217;s Christmas advert that questions Santa Claus"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-30654 size-full\" title=\"Anuncio de Burger King para Navidad 2023\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/11\/anuncio-de-navidad-de-burger-king-2023.jpg\" alt=\"Anuncio de Burger King para Navidad 2023\" width=\"1200\" height=\"675\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Burger_Kings_Christmas_advert_opts_for_a_sarcastic_tone_against_the_grain_of_other_advertising_campaigns\"><\/span>Burger King&#8217;s Christmas advert opts for a sarcastic tone against the grain of other advertising campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/burger-king-christmas-advert-driving-home-for-christmas\/#Burger_Kings_Christmas_advert_opts_for_a_sarcastic_tone_against_the_grain_of_other_advertising_campaigns\" >Burger King&#8217;s Christmas advert opts for a sarcastic tone against the grain of other advertising campaigns.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/burger-king-christmas-advert-driving-home-for-christmas\/#Burger_King_Christmas_Campaign\" >Burger King Christmas Campaign<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Christmas adverts are often prone to easy tears. The emotionality of the holidays, the reunions with loved ones or the excitement of the little ones invite us to carry out emotional advertising campaigns.<\/p>\n<p>That is why a more sarcastic vision of Christmas is appreciated, such as the<strong> Burger King Christmas advert<\/strong>. The brand brings out its most cynical side to pirate everything we know about Christmas.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Burger_King_Christmas_Campaign\"><\/span>Burger King Christmas Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cz3nwacI7VU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cz3nwacI7VU\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Burger King UK (@burgerkinguk)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em><strong>&#8220;Hijacking Christmas&#8221;<\/strong><\/em> is the title of <strong>Burger King&#8217;s Christmas advert<\/strong>. It has been made by the <strong>BBH agency<\/strong> and consists of sullying Christmas traditions and questioning unquestionable figures.<\/p>\n<p>In a first piece, the brand plays with the double meaning of <em>&#8220;Whopper&#8221;<\/em>\u00a0to suggest that Santa Claus is a fraud. So, under this headline we see good old Santa eating a hamburger suggesting that it is impossible for him to deliver all the Christmas presents by himself.<\/p>\n<p><strong>Burger King&#8217;s Christmas advert<\/strong> also puts a twist on the Christmas carol <em>&#8220;Driving Home for Christmas&#8221; to &#8220;Driving (Thru The) Home (Of The Whopper) For Christmas.&#8221;<\/em><\/p>\n<p>This song will be broadcast on all local stations in the United Kingdom to try to convince those citizens driving home for Christmas to stop at a Burger King.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tEUdVlO15-M?si=iMo8GLw2fBXj7FOv\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>According to <strong>Felipe Serradourada Guimaraes<\/strong>, executive deputy creative director of BBH London: <em>&#8220;Burger King is a challenging brand. For this reason, instead of joining the celebration of Christmas, we have decided to hijack this holiday.&#8221;<\/em><\/p>\n<p>For his part, <strong>Soco N\u00fa\u00f1ez de Cela,<\/strong> brand &amp; communications director of Burger King: <em>&#8220;It is difficult for brands to stand out at Christmas. That is why we have decided to hijack Christmas. We have had a lot of fun uncovering what is possibly the biggest fraud of this season of the year and creating a melody that we hope people can&#8217;t stop humming this Christmas.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/www.youtube.com\/watch?v=tEUdVlO15-M\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King&#8217;s Christmas advert opts for a sarcastic tone against the grain of other advertising campaigns. Christmas adverts are often prone to easy tears. The emotionality of the holidays, the reunions with loved ones or the excitement of the little ones invite us to carry out emotional advertising campaigns. That is why a more sarcastic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1313,1086],"tags":[1126,491,117],"class_list":["post-34376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-christmas-commercials-2023","category-best-commercials-of-2023","tag-anuncios-de-navidad-2023","tag-burger-king","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34376"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34376\/revisions"}],"predecessor-version":[{"id":34377,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34376\/revisions\/34377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36975"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}