{"id":34384,"date":"2023-12-21T08:56:29","date_gmt":"2023-12-21T07:56:29","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/guinness-boots-foot-pints\/"},"modified":"2026-08-05T19:58:41","modified_gmt":"2026-08-05T17:58:41","slug":"guinness-boots-foot-pints","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/guinness-boots-foot-pints\/","title":{"rendered":"Guinness snow boots with beer-shaped soles"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-30819 size-full\" title=\"Foot Pints | Botas de Guinness para anda por la nieve\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2023\/12\/foot-pints-de-guinness.jpg\" alt=\"Foot Pints | Botas de Guinness para anda por la nieve\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Guinness&#8217;s boots have been designed to leave a trail of footprints all the way to the pub.<\/h2>\n<p>If there is an iconic beer brand in the world of advertising, it is undoubtedly <strong>Guinness.<\/strong> The popular Irish black beer was founded in 1759 and has been in the popular imagination since then thanks to its insistent communication.<\/p>\n<p>Now they have launched an original initiative to lead the way to pubs. And they have done it by creating <strong>snow boots<\/strong> with the sole in the shape of their characteristic pint-shaped glass. These boots <strong>leave unmistakable footprints<\/strong> that will guide you to the next pub.<\/p>\n<p><!--more--><\/p>\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\">\n<p dir=\"ltr\" lang=\"en\">&#x1f97e;&#x1f97e; NEW DROP &#x2744;&#xfe0f;&#x2744;&#xfe0f;<\/p>\n<p>We&#8217;re helping <a href=\"https:\/\/twitter.com\/GuinnessIreland?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@GuinnessIreland<\/a> pave the way to the pub this holiday season. Introducing Guinness Foot Pints, the only pair of boots you need to get a round in no matter the weather. Check here: <a href=\"https:\/\/t.co\/jBilvqdMCX\">pic.twitter.com\/jBilvqdMCX<\/a><\/p>\n<p>\u2014 AMV BBDO (@AMV_BBDO) <a href=\"https:\/\/twitter.com\/AMV_BBDO\/status\/1736766944588521650?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 18, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em><strong>&#8220;Foot Pints&#8221;<\/strong><\/em> is the name given to <strong>Guinness boots<\/strong>. It is a play on words between <em>&#8220;Pints&#8221;<\/em> and <em>&#8220;Prints&#8221;<\/em> and they are made so that the sole is shaped like a pint of beer.<\/p>\n<p>The campaign has been created by the <strong>AMV BBDDO agency<\/strong> and they have presented the product by playing with the narrative and visual codes of sneaker commercial communication: A small 360\u00ba presentation of the footwear, with a zoom on the sole to later show us how it works in situ. The message <em>&#8220;Pave your way to the pub&#8221;<\/em> crowns the advertising campaign.<\/p>\n<p>According to <strong>Jennifer Gleeson<\/strong>, Senior Brand Manager: <em>&#8220;Building on our famous Christmas footprint sign, we are launching this fun campaign highlighting the iconic way a Guinness is served as we celebrate the festive season and the pubs that play a key role in the culture and communion, especially during the winter.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guinness&#8217;s boots have been designed to leave a trail of footprints all the way to the pub. If there is an iconic beer brand in the world of advertising, it is undoubtedly Guinness. The popular Irish black beer was founded in 1759 and has been in the popular imagination since then thanks to its insistent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1086,73],"tags":[309,74],"class_list":["post-34384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-commercials-of-2023","category-marketing","tag-guinness","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34384"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34384\/revisions"}],"predecessor-version":[{"id":34386,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34384\/revisions\/34386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36967"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}