{"id":34387,"date":"2024-01-04T08:54:42","date_gmt":"2024-01-04T07:54:42","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-commercial-new-guy-2\/"},"modified":"2026-08-05T19:58:44","modified_gmt":"2026-08-05T17:58:44","slug":"coca-cola-commercial-new-guy-2","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-new-guy-2\/","title":{"rendered":"The funny Coca-Cola commercial that presents all its products"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-30836 size-full\" title=\"Anuncio de Coca-Cola | New Guy\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/01\/anuncio-de-coca-cola-new-guy.jpg\" alt=\"Anuncio de Coca-Cola | New Guy\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coca-Colas_commercial_presents_its_entire_range_of_products_in_one_piece_directed_by_the_director_of_%E2%80%9CThe_Bear%E2%80%9D\"><\/span>Coca-Cola&#8217;s commercial presents its entire range of products in one piece directed by the director of &#8220;The Bear.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-new-guy-2\/#Coca-Colas_commercial_presents_its_entire_range_of_products_in_one_piece_directed_by_the_director_of_%E2%80%9CThe_Bear%E2%80%9D\" >Coca-Cola&#8217;s commercial presents its entire range of products in one piece directed by the director of &#8220;The Bear.&#8221;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-new-guy-2\/#Coca-Cola_advert_New_Guy\" >Coca-Cola advert | New Guy<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>It seems incredible, but in the 130 years of <strong>Coca-Cola&#8217;s history<\/strong>, all of the American multinational&#8217;s brands had never converged in the same advertisement. And <a href=\"https:\/\/en.esloganmagazine.com\/marketing-and-advertising-strategy-of-coca-cola\/\" target=\"_blank\" rel=\"noopener\">Coca-Cola&#8217;s marketing and advertising strategy<\/a> has very well defined what to do with each product separately, and has never presented them together.<\/p>\n<p>Now, <strong>Coca-Cola<\/strong> has launched a campaign where its different brands coexist in the same advertising piece. The <strong>Coca-Cola commercial<\/strong> summarizes the chaos of family gatherings in 90 seconds, in a piece that has been directed by <strong>Christopher Storer,<\/strong> known for being the writer and director of the acclaimed series <em>&#8220;The Bear.&#8221;<\/em><\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coca-Cola_advert_New_Guy\"><\/span>Coca-Cola advert | New Guy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bIiXHrP67Rs?si=hEA3BxARuEQQqu1w\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;New Guy&#8221;<\/strong><\/em> is the title of the <strong>Coca-Cola commercial<\/strong> made by the <strong>Majority<\/strong> agency, produced by <strong>Smuggler<\/strong> and directed by <strong>Christopher Storer<\/strong>, director of the series <em>&#8220;The Bear.&#8221;<\/em><\/p>\n<p>The Coca-Cola campaign is a classic story of how a girl brings her partner to a family gathering for the first time. This is how we meet Zach, who is meeting family members on an important game day.<\/p>\n<p>Humor is the predominant tone in the Coca-Cola advertisement that shows us the typical customs of these moments. The huge amount of food they make, the children running around the house, the brother-in-law who makes jokes with you and the first impression of your father-in-law. A family chaos perfectly collected thanks to the hand of <strong>Christopher Storer,<\/strong> which reflects his characteristic way of directing seen in <em>&#8220;The Bear.&#8221;<\/em><\/p>\n<p>According to <strong>Alex Ames<\/strong> Director of Content and Creative Excellence at Coca-Cola: <em>&#8220;When we talk about the brand portfolio we usually do so in a context of promotional actions to boost sales, which is how people perceive us on the shelves. But from Coca- Cola continually pushes us to excite the consumer. In this case we wanted to tell the story of a perfectly imperfect family that is very similar to the perfect family of products that we have at Coca-Cola.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/bIiXHrP67Rs?si=hEA3BxARuEQQqu1w\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola&#8217;s commercial presents its entire range of products in one piece directed by the director of &#8220;The Bear.&#8221; It seems incredible, but in the 130 years of Coca-Cola&#8217;s history, all of the American multinational&#8217;s brands had never converged in the same advertisement. And Coca-Cola&#8217;s marketing and advertising strategy has very well defined what to do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066],"tags":[221,117,202],"class_list":["post-34387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","tag-coca-cola","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34387"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34387\/revisions"}],"predecessor-version":[{"id":34389,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34387\/revisions\/34389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35848"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}