{"id":34390,"date":"2024-01-08T09:06:46","date_gmt":"2024-01-08T08:06:46","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mercedes-benz-commercial-defining-class-since-1886\/"},"modified":"2026-08-05T19:58:44","modified_gmt":"2026-08-05T17:58:44","slug":"mercedes-benz-commercial-defining-class-since-1886","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mercedes-benz-commercial-defining-class-since-1886\/","title":{"rendered":"The elegant Mercedes-Benz commercial with Roger Federer and Matthew Macfayden"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-30847 size-full\" title=\"Anuncio de Mercedes-Benz |\u00a0Defining Class since 1886\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/01\/anuncio-de-mercedes-benz-defining-class-since-1886.jpg\" alt=\"Anuncio de Mercedes-Benz |\u00a0Defining Class since 1886\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Mercedes-Benz_commercial_is_titled_%E2%80%9CDefining_Class%E2%80%9D_and_presents_us_with_a_story_in_the_purest_style_of_spy_cinema\"><\/span>The Mercedes-Benz commercial is titled &#8220;Defining Class&#8221; and presents us with a story in the purest style of spy cinema.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/mercedes-benz-commercial-defining-class-since-1886\/#The_Mercedes-Benz_commercial_is_titled_%E2%80%9CDefining_Class%E2%80%9D_and_presents_us_with_a_story_in_the_purest_style_of_spy_cinema\" >The Mercedes-Benz commercial is titled &#8220;Defining Class&#8221; and presents us with a story in the purest style of spy cinema.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/mercedes-benz-commercial-defining-class-since-1886\/#Mercedes_Benz_campaign_%E2%80%93_Defining_Class_since_1886\" >Mercedes Benz campaign &#8211; Defining Class since 1886<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>At the beginning of the year, <strong>CES is held in Las Vegas<\/strong>, the most important technology fair in the world. It is a showcase where brands present their most innovative products and especially automotive brands.<\/p>\n<p>This is the case of <strong>Mercedes-Benz<\/strong>, which has presented a new advertising campaign that follows its advertising concept presented in 2023. Titled <em><strong>&#8220;Defining Class since 1886&#8221;,<\/strong><\/em> it presents us with a spy story starring <strong>Roger Federer<\/strong> and <strong>Matthew Macfayden.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rstY8u0vpLA?si=3Fwq31al7l1RYZXK\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Defining Class since 1886&#8221;<\/strong><\/em> is the title of the <strong><a href=\"https:\/\/en.esloganmagazine.com\/mercedes-benz-history-bertha-benz\/\" target=\"_blank\" rel=\"noopener\">Mercedes-Benz<\/a> commercial<\/strong> and is the second iteration of the advertising campaign presented in 2023. The German brand intends to strengthen its commitment to development and innovation with a story worthy of spies.<\/p>\n<p>This time, the popular ex-tennis player <strong>Roger Federer<\/strong> and the actor <strong>Matthew Macfayden<\/strong>, known for his role as <strong>Tom Wambsgans<\/strong> in Succession will be the protagonists of the story. The Mercedes-Benz advertisement resembles an action movie where it focuses on innovation, design and comfort so characteristic of the German brand.<\/p>\n<p>Following the story of the secret agents, they will reveal the brand&#8217;s news to us. With spectacular sequence changes, the integrated concepts will reveal the characteristics of the new electric models.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mercedes_Benz_campaign_%E2%80%93_Defining_Class_since_1886\"><\/span>Mercedes Benz campaign &#8211; Defining Class since 1886<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tplyYbIsn74?si=hfQ7n1lyUg_Bauli\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Last year, the brand presented its new campaign concept at the <strong>IAA Mobility,<\/strong> the Frankfurt automotive fair. <em><strong>&#8220;Defining Class since 1886&#8221;<\/strong><\/em> aims to show the vision and passion that drive the innovative development of the German brand.<\/p>\n<p>This campaign highlights the brand&#8217;s heritage, remembering its history and showing the future through iconic models from different eras. In its commitment to sustainability, Mercedes-Benz presented the <em>&#8220;Concept CLA Class&#8221;<\/em> at the IAA Mobility with the intention of achieving carbon neutrality across its entire fleet within 16 years.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/rstY8u0vpLA?si=3Fwq31al7l1RYZXK\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mercedes-Benz commercial is titled &#8220;Defining Class&#8221; and presents us with a story in the purest style of spy cinema. At the beginning of the year, CES is held in Las Vegas, the most important technology fair in the world. It is a showcase where brands present their most innovative products and especially automotive brands. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066],"tags":[902],"class_list":["post-34390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","tag-mercedes-benz"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34390"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34390\/revisions"}],"predecessor-version":[{"id":34392,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34390\/revisions\/34392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35847"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}