{"id":34405,"date":"2024-01-16T09:16:10","date_gmt":"2024-01-16T08:16:10","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/volvo-trucks-what-the-truck\/"},"modified":"2026-08-05T19:58:48","modified_gmt":"2026-08-05T17:58:48","slug":"volvo-trucks-what-the-truck","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/volvo-trucks-what-the-truck\/","title":{"rendered":"Volvo Trucks plays with mystery by hiding its truck in plain sight"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-30933 size-full\" title=\"Volvo Trucks | #Whatthetruck\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/01\/volvo-truck-what-the-truck.jpg\" alt=\"Volvo Trucks | #Whatthetruck\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Volvo Trucks hides its new truck model in plain sight to play tricks.<\/h2>\n<p>If there is a brand that is not conservative when it comes to advertising, it is Volvo&#8217;s subsidiary, <strong>Volvo Trucks.<\/strong> We all remember the epic ad with <strong>Van Damme<\/strong>, <a href=\"https:\/\/en.esloganmagazine.com\/best-commercials-of-volvo-trucks\/\" target=\"_blank\" rel=\"noopener\">&#8220;Epic Split&#8221;<\/a> that was crowned <strong>the best advert of the decade<\/strong> for <strong>Eslogan Magazine<\/strong>. Or <a href=\"https:\/\/en.esloganmagazine.com\/volvo-trucks-commercial-the-tower\/\" target=\"_blank\" rel=\"noopener\">&#8220;The Tower&#8221;,<\/a> where they grouped all the trucks together and put the president of the company on top.<\/p>\n<p>Now they are presenting a new model again and to enhance the element of surprise, they placed a new camouflaged model&#8230; in an area for truckers. A surprise action before unveiling the model on January 23.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k37fQqQMDL8?si=P8fC9_s7U4yowkvl\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>#WhatTheTruck<\/strong> is the campaign concept created by the <strong>agency Baldwin&amp;<\/strong>, specialized in creating brands that make a difference. The idea is to generate excitement while hiding in plain sight. And the tests of the new top-secret model on the road attracted the attention of groups of truck drivers, who published photos on social networks.<\/p>\n<p>Thus, the brand decided to park its new truck model, camouflaged and with the hashtag <strong>#WhatTheTruck<\/strong> in a rest area for truckers. Afterwards, they recorded all the reactions on a hidden camera to know the drivers&#8217; surprise.<\/p>\n<p>To the surprise, many discovered and explored the outside of the truck, while actors dressed as truckers encouraged them to post photos using the hashtag #WhatTheTruck. We hear comments about what brand the truck may be, whether it is electric or a self-driving model. The result? The official presentation will be made on January 23.<\/p>\n<p>According to <strong>Mitch Bennett,<\/strong> executive creative director of Baldwin&amp;: <em>&#8220;Volvo Trucks is changing the future of transportation, and there are already truckers who have seen the new model on the roads. Let&#8217;s increase the mystery by giving them something to talk about by parking our secret truck in the least secret place : a busy truck stop. To get honest and unbiased reactions, we let the new Volvo VNL speak for itself without any indication of the brand. During a day of filming, we saw driver after driver impressed and curious to know more.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/www.youtube.com\/watch?v=k37fQqQMDL8\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volvo Trucks hides its new truck model in plain sight to play tricks. If there is a brand that is not conservative when it comes to advertising, it is Volvo&#8217;s subsidiary, Volvo Trucks. We all remember the epic ad with Van Damme, &#8220;Epic Split&#8221; that was crowned the best advert of the decade for Eslogan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1286,1317,73],"tags":[74,117,915],"class_list":["post-34405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-best-volvo-commercials","category-latest-marketing-news","category-marketing","tag-marketing","tag-publicidad","tag-volvo-trucks"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34405"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34405\/revisions"}],"predecessor-version":[{"id":34407,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34405\/revisions\/34407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35843"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}