{"id":34411,"date":"2024-01-18T08:56:20","date_gmt":"2024-01-18T07:56:20","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/kit-kat-commercial-have-a-break-and-then\/"},"modified":"2026-08-05T19:58:50","modified_gmt":"2026-08-05T17:58:50","slug":"kit-kat-commercial-have-a-break-and-then","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/kit-kat-commercial-have-a-break-and-then\/","title":{"rendered":"Kit Kat commercial encourages us to take a break from AI"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-30955 size-full\" title=\"Anuncio de Kit Kat | Have ai break \" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/01\/anuncio-de-kit-kat-have-ai-break.jpg\" alt=\"Anuncio de Kit Kat | Have ai break \" width=\"1280\" height=\"720\" \/><\/p>\n<h2>The Kit Kat commercial encourages us not to overwhelm the AI by urging us to type &#8220;Have a break, and then&#8221; in questions on ChatGPT.<\/h2>\n<p>If there is a technology that has turned the world upside down in the last year, it is <strong>artificial intelligence.<\/strong> But we have used it so much to the point that the quality of its responses has decreased. According to a study by Google&#8217;s AI research laboratory, language models reach <strong>up to 80% accuracy<\/strong> if we add the tagline <em><strong>&#8220;Take a deep Breath.&#8221;<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/history-of-kit-kat-slogan-have-a-break\/\" target=\"_blank\" rel=\"noopener\">The Kit Kat chocolate brand<\/a> has found a vein to present its latest advertising campaign and relate it to artificial intelligence. The idea? Write the brand slogan before asking a question.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U33RTQsa7Bo?si=aFRU3IR98TL2FuWb\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Have AI Break, Have A KitKat&#8221;<\/strong><\/em> is the title of the <strong>Kit Kat commercial<\/strong> made by the <strong>Courage agency<\/strong> in Canada. The campaign echoes the study carried out by Google&#8217;s AI research laboratory,<strong> DeepMind.<\/strong><\/p>\n<p>This study concludes that LLMs (large language models) achieve more precision if, before the initial instructions, the tagline <em>&#8220;Take a deep breath&#8221;<\/em> is added. The results reach <strong>80.2% precision<\/strong>. An opportunity that the Kit Kat creatives have not missed.<\/p>\n<p>And the chocolate brand created in 1935 by the <strong>Rowntree Limited<\/strong> company in York and later bought by Nestl\u00e9, has been using the same slogan since 1957: <em>&#8220;Have a break&#8230; have a Kit Kat&#8221;<\/em>.<\/p>\n<p><strong>The Kit Kat commercial<\/strong> gives us instructions to improve our results when we ask questions on ChatGPT. Of course, they have made a small change to encourage us to write <em><strong>&#8220;Have a break, and then&#8221;<\/strong><\/em> followed by our question. With this, we will improve the quality of the response.<\/p>\n<p><strong>Ver<\/strong> | <a href=\"https:\/\/youtu.be\/U33RTQsa7Bo?si=aFRU3IR98TL2FuWb\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Kit Kat commercial encourages us not to overwhelm the AI by urging us to type &#8220;Have a break, and then&#8221; in questions on ChatGPT. If there is a technology that has turned the world upside down in the last year, it is artificial intelligence. But we have used it so much to the point [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1311,1065,1066],"tags":[],"class_list":["post-34411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-made-with-artificial-intelligence","category-advertising-news","category-best-commercials-of-2024"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34411"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34411\/revisions"}],"predecessor-version":[{"id":34413,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34411\/revisions\/34413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35841"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}